Medicine
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE416

Course Name:

Public Relations Practices in Turkey

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to understand and analysis public relation practises in different periods of Turkey and to discuss posibilities for the future.
Course Content:	Social, political, cultural and economic factors that effects public relations practices, communication in Ottoman Empire, public relations in early republic era of Turkey, pr practices in different periods of Turkey.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students will be able to understand pr practices in Turkey in theoretical framework.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Development of Pr in history	none
2)	The development of Pr: Social, political, economic and cultural factors in PR development.	none
3)	• Internalizing the concept of civil society • Understanding the development of the concept of civil society in the historical process • Evaluation of the perception of civil society in the world • Evaluation of the perception of civil society in Turkey • Evaluation of the relationship between civil society and organization	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846
4)	Evaluation of criteria for non-profit organizations • Defining competition for non-profit organizations. • Political problems of non-profit organizations in strategy development • Management weakness problem in non-profit organizations • Explaining service quality dimensions in non-profit organizations. • Explain the measurement of service quality in non-profit organizations.	no data
5)	Explaining the need for marketing in non-governmental organizations. • Characteristics of non-governmental organizations marketing • Determining marketing targets in non-governmental organizations • Market analysis and evaluation of environmental conditions in non-governmental organizations • Evaluation of product and service mix in non-governmental organizations • Describing the process of implementing the marketing strategy of non-governmental organizations • Explaining the process of evaluation of marketing studies in non-governmental organizations.	no data
6)	MİDTERM	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846
7)	• Explain the changing meanings of the concept of civil society in the historical development process. • Tell us in which financial and administrative diversity we see non-profit organizations. • Explain the importance of volunteering for non-profit organizations. • Explain what kind of goals and characteristics of non-governmental organizations have. • Explain how an organization's non-credit card implies financial functioning.	NO DATA
8)	Explaining the concept of volunteering • Explanation of volunteering psychology • Explaining the subject of volunteer management • Planning, implementation and evaluation of communication with volunteers • To explain the importance of volunteers for the communication of non-governmental organizations with the public.	NO DATA
9)	Explaining participatory and non-participatory communication in non-governmental organizations • Internal communication channels in non-governmental organizations • Explaining personal communication activities in non-governmental organizations • Explaining the contribution of establishing semester work plans in non-governmental organizations to communication. • Explain the use of new communication technologies in the internal communication of non-governmental organizations.	NO DATA
10)	• Explaining the concept of membership • Explanation of communication methods with members in non-governmental organizations • Explanation of membership planning • Planning, implementation and evaluation of communication with members • Explain the importance of the members for the communication of non-governmental organizations with the public.	NO DATA
11)	Explaining the ways of fundraising for non-governmental organizations • Planning the communication of non-governmental organizations with sponsors and supporters • Explaining the expectations of sponsors and supporters from non-governmental organizations	NO DATA
12)	373/5000 • Defining public relations goals in non-governmental organizations. • To understand the public relations methods applied in non-governmental organizations. • Explain the importance of non-governmental organizations developing a public relations strategy. • Describing the organization and job definitions within the scope of public relations studies in non-governmental organizations.	NO DATA
13)	Explaining the campaign planning process in non-governmental organizations. • Explaining the process of preparing an action plan • Explanation of the idea generation phase • Explaining PEST, SWOT and BOSS analysis	NO DATA
14)	• Monitoring and promotion as part of the campaign action plan • Archiving and promotion as part of the campaign action plan • Explain the use of social media as part of the campaign action plan.	NO DATA
15)	• Examining the works of non-governmental organizations in the world • Evaluation of the work of non-governmental organizations in the world • Investigation of civil society organizations working in Turkey Dunn • Evaluation of non-governmental organizations working in Turkey Dunn	NO DATA
16)	FİNAL EXAM	Sivil Toplum Örgütlerinde Halkla İlişkiler Ayhan Biber 2003, Nobel yayın dağıtım 9789755918846

Sources

Course Notes / Textbooks:	Asna, Alaeddin, Notlar ve Değerlendirmelerle Bir PR’cının Meslek Anıları, İstanbul: Mediacat, 2004. Canpulat, Nesrin, Türkiye’deki Hakla İlişkilerin Gelişimi, Ankara: Seçkin Yayıncılık, 2012. Çekirge Paksoy, Arzu, Türkiye’deki Halkla İlişkiler Uygulamaları, İstanbul, 1999.
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems
2) Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment
3) Gain knowledge about basic and clinical medicine
4) Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept.
5) Apply basic medical procedures necessary for diagnosis and treatment of diseases
6) Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods
7) Treat patients in emergency situations and transport the patient when needed
8) Perform preventive medicine and forensic medicine applications
9) Evaluate the effects of environmental factors on human health
10) Gain knowledge about the structure and functioning of the National Health System
11) Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community
12) Define legal responsibilities and ethical principles
13) Act in accordance with professional values, ethical principles and legal regulations
14) Take responsibility for lifelong learning and personal assessment
15) Organize and attend to scientific meetings and conduct scientific projects
16) Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems
2)	Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment
3)	Gain knowledge about basic and clinical medicine
4)	Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept.
5)	Apply basic medical procedures necessary for diagnosis and treatment of diseases
6)	Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods
7)	Treat patients in emergency situations and transport the patient when needed
8)	Perform preventive medicine and forensic medicine applications
9)	Evaluate the effects of environmental factors on human health
10)	Gain knowledge about the structure and functioning of the National Health System
11)	Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community
12)	Define legal responsibilities and ethical principles
13)	Act in accordance with professional values, ethical principles and legal regulations
14)	Take responsibility for lifelong learning and personal assessment
15)	Organize and attend to scientific meetings and conduct scientific projects
16)	Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies

Learning Activity and Teaching Methods

Expression
Lesson

Assessment & Grading Methods and Criteria

Homework
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50