Week |
Subject |
Related Preparation |
1) |
A brief reminder of the progress made regarding the advertising in the world and Turkey.
• Disclosure of the place of advertisement in marketing communication.
• Explaining the organizational structure of advertising agencies.
• Describe the sections in the functioning of the agencies by listing.
• Disclosure of the departments' responsibilities. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
2) |
• Defining the advertising production process.
• Addressing the issue of developing the advertising strategy.
• Defining the determination of media decisions.
• Disclosure of the identification of advertising media. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
3) |
• Sorting the written advertising media.
• To explain the concept of measurement in the press.
• Explaining the concept of cost calculation in the press.
• Sequencing of the advertising media broadcasting.
• Explaining the concept of measurement on television.
• Explanation of the concept of measurement in radio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
4) |
• Listing other advertising media in order.
• Addressing the phenomenon of outdoor measurement.
• Explaining the phenomenon of measurement in cinema.
• Explaining measurement and planning on the Internet.
• Explaining the structure and functioning of the advertising production company. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
5) |
• Explaining the process of writing an ad text for print media.
• Defining and exemplifying the Layout concept.
• Defining the production stage in the ad text for the printed advertisement.
• Explanation of the use of photographs in printed advertising. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
6) |
• Explaining the preparation stages of the radio spot by sequencing.
• Explanation of the points to be considered about writing text on the radio.
• Addressing the sound selection in the radio spot.
• Elaboration of the topic of music selection in the radio spot.
• Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
7) |
• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
8) |
Sorting print media.
• Sorting narration styles in television advertisements.
• Explanation of the script writing.
• Explaining the term story board and handling it with examples.
• Sequence of the shooting phase. |
Repetition of the stated issues.
Repetition of all subjects for the midterm exam. |
9) |
Group discussion.
Evaluation of the samples |
Repetition of the stated issues. |
10) |
• Explaining the concept of subtitle.
• Explaining preparations before shooting.
• Explaining the concept of pre-production.
• Defining the concept of PPM (pre production meeting).
• Explaining the editing stage.
• Explanation of the distribution and publication stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
11) |
• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
12) |
• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. |
Repetition of the stated issues.
Read the topics of the next lesson. |
13) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production.
• Explaining the color grading stage in post production.
• Video transfer and synephect in post production, defining the stage |
Repetition of the stated issues.
Read the topics of the next lesson. |
14) |
• Observing and reinforcing the information obtained during the course with the visit of the post production studio. |
Repetition of topics for final exam. |
15) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production. |
None |
16) |
FİNAL EXAM |
Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta
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Program Outcomes |
Level of Contribution |
1) |
Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. |
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2) |
Use of advanced theoretical and practical knowledge within the field.
-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. |
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3) |
- Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
- Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
-Organize and implement project and activities for social environment with a sense of social responsibility.
-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level softwar |
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4) |
-Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
-Determine learning needs and direct the learning.
-Develop positive attitude towards lifelong learning. |
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5) |
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. |
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6) |
Conduct studies at an advanced level in the field independently.
- Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
- Planning and managing activities towards the development of subordinates in the framework of a project. |
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