| Week |
Subject |
Related Preparation |
| 1) |
Introduction of the course
- Introduction of the media
- Listing of advertisements in the channels
- Classification of advertisements
- Explaining marketing and sales management
- Discussion of theoretical issues |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 2) |
- Classification of advertising and explanation of its features
- Explanation of advertisements with examples according to the maker
- Explanation of advertisements with examples according to their purpose
- Explanation of advertisements with examples according to the target audience
- Explanation of advertisements with examples according to the message they carry
- Explanation of advertisements with examples according to time
- Explanation of advertisements with examples according to geographical criteria
- An overview of all the ads. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 3) |
- Explanation of the types of advertisements and their characteristics
- Explanation of the characteristics of printed advertisements (newspaper, magazine, catalog, brochure, flyer, insert)
- Explanation on the importance of print advertising in itself
- Explaining the differences in companies' approaches to print advertisements
- Explanation of the advantages and disadvantages of print ads
- An overview of print ads |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 4) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the characteristics of radio, TV, cinema advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 5) |
- To review the types and characteristics of advertisements handled in the media
- Explanation of the features of cinema, internet, social media advertisements
- Evaluation of the features of advertisements in terms of companies
- Explanation of the advantages and disadvantages of advertisements
- Explaining the differences in firms' and consumers' approaches to advertisements
- To emphasize the importance of networking
- To make a general evaluation of advertisements. |
Review of subject
To do source scans
Reading and evaluating related parts of resources |
| 6) |
- Explaining the importance and characteristics of customers and consumers
- Customer and consumer expectations and purchasing behavior
- Customer types and characteristics
- Customer segmentation and its importance
- Firms' strategies according to customers' expectations |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 7) |
- Introduction to Sales Management, explanation of basic concepts
- Market/market relationship and its importance
- Explanation of the characteristics of sales organization according to channels
- The importance of sales dynamics
- Customer Relationship Management |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 8) |
- Explanation of sales and its types
- Features of Advertising sales in service sales
- Explanation of the stages of advertising sales I (planning - approach)
- Explanation of the criteria for setting objectives in planning
- Approach - techniques for making appointments
- In the approach - explaining the aspects to be considered during the customer visit
|
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 9) |
- Explanation of the stages of advertising sales II (information gathering - need validation)
- Explaining the importance and criteria of information gathering
- Stating the importance of asking questions in information gathering with an example
- Explanation of the issues to be considered in need validation
- Addressing objections that may be encountered |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 10) |
- Explanation of the stages of advertising sales III (presentation- proposal and pricing)
- The importance of making a presentation will be emphasized
- Preparing a product presentation based on the information collected
- Explanation of proposals suitable for customer needs
- The importance of quoting a price for the service offered will be explained. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 11) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized
- General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 12) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their features will be explained.
- The techniques and features of meeting objections will be emphasized
General evaluation of sales stages will be made. |
Review of subject
Advertising research for the final project
To do source scans
Reading and evaluating related parts of resources
|
| 13) |
- Stages of ad sales IV (closing the sale - meeting objections)
- The importance of closing sales will be emphasized
- Sales closing techniques and their characteristics will be explained.
- Objection handling techniques and their features will be emphasized |
None |
| |
Program Outcomes |
Level of Contribution |
| 1) |
1. Acquainting oneself with technologic developments which have effect on new media area.
2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture.
3. Implementing digital communication on productive and strategic projects by using the right applications.
4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. |
|
| 2) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations.
2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction.
3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media.
4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage.
5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation.
6.Portal management, learning and implementation of stages in web design areas. |
|
| 3) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce.
2.Informative, entertaining content production based on social existence, sharing and interaction in social media.
3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values.
4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
|
| 4) |
1. Comprehension of media literacy skills in the process of news gathering.
2. Learning how to effectively use and develop new media platforms.
3. Comprehension of conceptual connections between media and politics
4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication.
5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
|
| 5) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
|
| 6) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view.
2. Understanding and evaluating theoritical approach on communication.
3. Comprehension of criticism on media theories.
4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices.
5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
|
ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
