Week |
Subject |
Related Preparation |
1) |
• Below the course content.
• Explains the concept of marketing and its components.
• Explain consumer-centered marketing mix approaches.
• Explains the understanding of production, product and sales in marketing.
• Opens an integrated marketing approach. |
The course content and the review of the book |
2) |
• Lists information technologies used in the development of marketing.
• Explains the changes created by information technologies in the development of marketing.
• Explains new marketing approaches emerging with information technologies.
• Defines new applications emerging with information technologies.
• Compares modern marketing and traditional marketing. |
Initiation of final project work
Reading related lecture notes |
3) |
• Describes the effects of developments in information technologies on marketing.
• Describes and plans marketing methods on the internet.
• Evaluates the effective use of databases in marketing.
• Explains the ways of developing databases based strategy in marketing.
• Explain the importance of using databases in terms of competition. |
Initiation of final project work
Reading related lecture notes |
4) |
• Explains the contributions of the internet environment for effective brand communication.
• Explains and compares marketing with web 1.0 size and web 2.0 size.
• Evaluates the change in consumer behavior that occurs with Web 2.0.
• Defines the tools and platforms of the Web 2.0 environment in terms of their features.
• Evaluates the tools and platforms of the Web 2.0 environment in terms of affecting consumer behavior. |
Continuation of final project work
Evaluation of samples
Reading related lecture notes |
5) |
• Explain social media marketing.
• Plans methods in social media marketing.
• Develops strategy for social media marketing.
• Describes the application methods of emerging methods with social media marketing.
• Evaluates social media marketing activities. |
Continuation of final project work
Reading related lecture notes |
6) |
• Describes marketing activities in popular social media tools.
• Evaluates marketing activities in social media tools.
• Explain how to use social networks in marketing effectively.
• Evaluates corporate practices in social networks in terms of their effects on marketing.
• Explains planning product oriented and institutional oriented branding studies on social media. |
Continuation of final project work
Reading related lecture notes |
7) |
• MIDTERM
• Explain the benefits of using databases and data for marketing purposes to businesses.
• Defines the communicative features of social media in terms of marketing.
• Evaluates a transformation in marketing methods, with consumers shifting to social networks and less reliance on traditional channels.
• Defines the difference of social media marketing from traditional marketing. |
Continuation of final project work
Reading related lecture notes |
8) |
• Explains the place of blogs in marketing communication.
• Explains blog types.
• Explains the main features and benefits of blogs for blog owners.
• Explains the ways organizations are communicating with blog owners.
• Describes the ways of using corporate blogs for marketing and public relations. |
Continuation of final project work
Reading related lecture notes |
9) |
• Defines the microblog.
• Explains the place and function of microblogs in marketing communication.
• Describes the benefit of institutions without microblogging.
• Analyze the relationship between microblogging and consumer behavior.
• Explains how to use microblogs to form a marketing strategy. |
Continuation of final project work
Reading related lecture notes |
10) |
• Explains the marketing purposes of "YouTube" and "Flickr" media sharing sites.
• Explains the purpose and methods of using podcasts in marketing.
• Explain the marketing methods of podcasts.
• Explains podcast usage ways in B2B communication.
• Explains the various uses of podcasts. |
Continuation of final project work
Reading related lecture notes |
11) |
• Explains the concept of mobile marketing.
• Explain mobile marketing strategies.
• Describes the development process of mobile marketing in the world.
Lists the objectives of mobile marketing.
• Describes new marketing fictions born with mobile technologies. |
Continuation of final project work
Writing an essay on the issues raised in the classroom |
12) |
• MIDTERM EXAM 2
• Explains the purpose and methods of using blogs in marketing communication.
• Explains the purpose and method of using microblogs in marketing communication.
• Explains the purpose and method of use of media sharing sites in marketing communication.
• Evaluates mobile marketing strategies. |
Investigate case studies with related topics to discuss the class. |
13) |
• Defines the concept of social marketing.
• Defines green marketing.
• Explains communication practices for green marketing.
• Defines guerrilla marketing.
• Explains the communication methods used in guerrilla marketing. |
Evaluation of samples.
Classroom discussion. |
14) |
• Explain the concept of interactive marketing.
• Describes the applications within the scope of interactive marketing.
• Explain the concept of word of mouth marketing.
• Explains word of mouth marketing practices.
• Compares current marketing trends. |
Evaluation of samples.
Classroom discussion. |
15) |
• Final Project.
• Final Presentation.
• Describes the communication practices carried out under various marketing trends.
• Evaluates the effects of communication practices carried out under various marketing trends.
• Compares marketing trends. |
Student presentations
Examination and evaluation of samples
Classroom discussion. |
16) |
End of semester |
End of semester |
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Program Outcomes |
Level of Contribution |
1) |
1. Acquainting oneself with technologic developments which have effect on new media area.
2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture.
3. Implementing digital communication on productive and strategic projects by using the right applications.
4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. |
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2) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations.
2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction.
3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media.
4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage.
5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation.
6.Portal management, learning and implementation of stages in web design areas. |
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3) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce.
2.Informative, entertaining content production based on social existence, sharing and interaction in social media.
3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values.
4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
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4) |
1. Comprehension of media literacy skills in the process of news gathering.
2. Learning how to effectively use and develop new media platforms.
3. Comprehension of conceptual connections between media and politics
4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication.
5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
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5) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
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6) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view.
2. Understanding and evaluating theoritical approach on communication.
3. Comprehension of criticism on media theories.
4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices.
5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
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