BBA302 Global BusinessIstanbul Okan UniversityDegree Programs Business Administration (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Business Administration (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: BBA302
Course Name: Global Business
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi CANAN KOÇER DURMAZ
Course Lecturer(s): Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ
Course Assistants:

Course Objective and Content

Course Objectives: The main aim of this course is; introduction to international business; globalization of markets and firms; cultural environments of international enterprises; ethical and international business; international trade and investment theories; PESTLE analysis; government intervention to international enterprises; economies of developing countries; advanced economies; import and export agents; supplier and distributor contracts; competition strategies; market entry strategies; direct foreign investment and joint ventures; marketing, human resources management, finance and accounting in global companies; The global operation is to shed light on students in management issues.
Course Content: Introduction to global business; globalization of market and the internalization of the firm; cultural environment of global business; ethics and international business; theories of international trade and investment; PESTEL analysis, government intervention in global business; emerging markets and developing economies; advanced economies; import and export intermediaries; supplier and distributor contracts; competitive strategies; alternate methods of market entry; foreign direct investment and collaborative ventures; global sourcing; marketing in the global firm; HRM in the global firm; financial management and accounting in the global firm; global operations management.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • Recognize and define the development and the opportunities and threats of globalization in the business world.
2 - Skills
Cognitive - Practical
1) • Explain the method of making appropriate market positioning by considering internal and external environmental forces
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility
1) • Apply the principles of business ethics and international corporate responsibilities.

Lesson Plan

Week Subject Related Preparation
1) • Defines the course syllabus • Explains the term project and explains the expected outcomes. • Defines international management • Understands the importance of international business No
2) • Defines the process of globalization • Explains the effects of globalization on the market and production factors • To discuss the factors causing the spread of globalization Passing through the course book and providing the relevant book
3) • Identify political systems • Identify political risks and discuss how managers can mitigate the impact of these risks • Defines legal systems • Explain the importance of ethical and corporate social responsibility phenomena in international business • Explains how international relations will affect international business activities Homework: Can (2012), 1. Reading the subject p. 1-10.
4) • Defines the concept of culture • Defines the concepts of national culture and subculture and explains their importance • Lists the components of culture and explains its effects on international business • Explains the effects of physical environment and technology on culture • Discusses 2 theories about the concept of culture and explains the practical benefits of theories • Defines the concept of state-driven economy and explains the reasons for the decline in this trend • Lists the characteristics of mixed economies and emphasizes the importance for privatizations Answering the 2 and 3. questions at the end of the topics to discuss in class
5) • Identifies the relationship between the volume of international trade and the volume of product produced in the world • Discuss the trends in trade in history • define mercantilism and explain its effects on world powers and colonies • Explain and compare the theories of absolute advantage and relative advantages • Explain the theories of international product life curve and factor equipment • Explains New Trade and International Competitiveness Advantage Theories The project related to the subject of the project is selected and the names of the team members are communicated to the instructor. Working on the term project
6) 560/5000 • Identifies political, economic and cultural elements of state intervention in trade • List and explain the methods applied by states for the development of international trade • List and explain the methods applied by states for the restriction of international trade • Explains and discusses the importance of World Trade Organization in free trade • Explains Business-State Relations. • Explains the impact of the state on commercial activities • Describes Kambiyoyu and defines foreign exchange activities in international markets Homework: International Management Case Study (Chapter 5 and 6) Reading and answering questions to be sent online. Working on the term project
7) • Defines the process of international strategy determination • Explains and exemplifies strategic alternatives at institutional level • Explain and illustrate strategic alternatives at the level of strategic business unit (SBU). • Explains how firms conduct export and import activities. • Defines the means of financing in export and import activities. • Identifies the methods of entry into international business • Define different methods of investment in international business Working on the term project
8) Midterm No
9) • Defines the forms of Foreign Direct Investment in terms of establishment • Explains the importance of administrative aspects of foreign direct investment issues • Explain the reasons why States are allowed to restrict and improve their FDI Reading the topics from the 1st to the 7th
10) • Explain the importance of organizational structuring • Describes different organizational structures and explains their advantages and disadvantages • Explain the importance of working groups today • Explain the importance of virtual networking organizations Working on the term project Homework: Reading the case study distributed in the classroom for discussion in the next lesson and answering the questions in advance
11) • Explain the impact of globalization on international marketing activities • Defines and discusses the factors that managers need to consider when developing international product and promotion strategies. • Identify and discuss the factors that managers need to consider when developing international product pricing strategies. • Identify and discuss the factors that managers should consider when developing international distribution strategies. Working on the term project
12) • Identifies the elements that must be taken into account when creating International Operations Management Strategies • Lists the issues to be considered in the provision of physical resources Preliminary copy of the term project
13) • Identifies International Human Resources Management • Discuss the strategies used by international enterprises in the process of staff recruitment • Discuss the challenges faced by international enterprises in the recruitment and placement process. • Explain the factors that international firms' employees and managers need to take into consideration when creating wage packages. • Discusses the importance of employee-employer relations in the international arena and explains different applications in the world Continue to work on the draft project copies to be given back to the student and finalized after the control
14) • Presentations of term projects. Finalizing the term project report and preparing the project presentation
15) Final Exam Studying final exam

Sources

Course Notes / Textbooks: International Business: The Challenges of Globalization, 6th ed.,
Wild & Wild
©2014 | Prentice Hall | Published: 01/02/2013
ISBN-10: 0133063003 • ISBN-13: 9780133063004
References: International Business: The Challenges of Globalization, 6th ed.,
Wild & Wild
©2014 | Prentice Hall | Published: 01/02/2013
ISBN-10: 0133063003 • ISBN-13: 9780133063004

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

Program Outcomes
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models 4
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions 5
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration 5
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking 5
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures 3
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader 3
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration 5
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings 5
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society 5
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration 5

Learning Activity and Teaching Methods

Expression
Individual study and homework
Reading

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 5
Homework Assignments 1 % 5
Presentation 1 % 10
Midterms 1 % 20
Final 1 % 40
Paper Submission 1 % 20
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 45
Midterms 15 75
Final 15 60
Total Workload 180