Electrical & Electronics Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

BBA423

Course Name:

Small and Medium Enterprises Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi CANAN KOÇER DURMAZ

Course Lecturer(s):

EZGİ YILDIRIM SAATÇİ
Dr.Öğr.Üyesi CANAN KOÇER DURMAZ

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to help students fulfill their dreams of becoming entrepreneurs and achieving the independence that comes with small business success.

Course Content:

Start-up phase, entrepreneurial intentions, realization, managerial functions; organization and strategy; marketing; HR; finance; and production related aspects; business life cycle; Mintzberg’s strategic apex; technical and business staff and infrastructural aspects; small and medium size enterprise creations; problems in the management of SMEs; management problems in family businesses; sustainable growth.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) • Describe and analyze SME related basics.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) • Create competitive advantage—whether it be their idea, product, location, or their marketing plan.
Competence to Work Independently and Take Responsibility
1) • Create and maintain a sustainable competitive advantage in a small business.

Lesson Plan

Week	Subject	Related Preparation
1)	• What is a Small Business?
2)	• Small Business Management and Entrepreneurship
3)	• Planning in Small Business	Idea thinking
4)
5)	• Involving Existing Businesses • Business-Buyout Alternatives • What Do You Look for in a Business • Taking Over a Family Business
6)	• Starting a New Business • About Start-ups
7)	• Types of New Businesses • Home-Based Businesses • Starting a Business on the Side • Fast-Growth Start-ups
8)	• Financial Management • Small Business Accounting • Analyzing Financial Statements • Managing Cash Flow
9)	• Small Business Finance • Initial Capital Requirements • Basic Financial Vocabulary • How Can You Find Capital?
10)	• The Legal Process • Small Business and the Law
11)	• Small Business Marketing: Strategy and Research • Marketing Concept • Marketing Strategy • Market Research
12)	• Small Business Marketing: Product • Marketing Mix • Developing New Products • Purchasing for Small Business • Selecting Suppliers
13)	• Small Business Marketing: 3P: Place, Promotion, Price • Distribution, Location, Building • The Economics of Pricing • Promotional Mix
14)	• Small Business Management • Professional Small Business Management • International Small Business Management • Human Resources Management • Management types is Small Business Management
15)	final exam

Sources

Course Notes / Textbooks:	Dünyanın En Başarılı Küçük İşletmesi, Yazar: Michael Gerber, Yayınevi : Akılçelen Kitaplar 2015 Küçük İşletmeler İçin Büyük Fikirler; Yazar: Ruth King, Yayınevi : Pegasus 2007 Küçük ve Orta Ölçekli İşletmelerde Yeniden Yapılanma Stratejileri, yazar: İbrahim Yalçın Yayınevi : Nobel Bilimsel Eserler 2016.
References:	Küçük ve Orta Ölçekli İşletmelerde İhracat Pazarlaması, : Yazar: Sabiha Kılıç, Yayınevi : Nobel Akademik Yayıncılık 2011

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2)	The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3)	The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4)	Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5)	Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6)	The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7)	Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9)	Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10)	Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11)	Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Problem Solving
Project preparation
Report Writing
Technical Tour
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Group project
Presentation
Reporting
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Final	1	% 100
total		% 100
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 100
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	14	105
Final	1	14
Total Workload		164