Cinema and Television
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

BBA427

Course Name:

Innovation Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University / Foreign Language

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi CEYDA OVACI

Course Lecturer(s):

Dr.Öğr.Üyesi CEYDA OVACI

Course Assistants:

Course Objective and Content

Course Objectives:

Definition of innovation; characteristic of innovation; sources of innovation; creativity; creativity processes, factors and conditions that prevent creativity; the differences between creativity and innovation; types of innovation; process of innovation; innovation models; diffusion of innovation; Intellectual property rights; innovation based strategies as a source of competitive advantage; implementation of innovation strategies; management of innovation; innovation clusters and national innovation systems; crowdsourcing of innovation; developing innovative user communities; the challenges and opportunities of co-creation.

Course Content:

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Explain how innovation process start and forms of idea generation
2 - Skills
Cognitive - Practical
1) • Explain why companies use innovation strategies to gain competitive advantage in foreign trade
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) • List and explain innovation models
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Explanation on Course Syllabus
2)	What is Innovation? What Not?	Discussion video will be sent to students via O'learn
3)	Innovation / Innovation: Definition, innovation funnel, features, resources	Discussion video will be sent to students via O'learn
4)	Creativity: definition, processes, obstacles and conditions	Discussion video will be sent to students via O'learn
5)	Types of Innovation	Discussion video will be sent to students via O'learn
6)	Innovation Process	Discussion video will be sent to students via O'learn
7)	Innovation Models	Discussion video will be sent to students via O'learn
8)	Midterm Exam
9)	Innovation Management / Corporate Innovation System Design	Discussion video will be sent to students via O'learn
10)	Diffusion of Innovation	Discussion video will be sent to students via O'learn
11)	Innovation Strategies	Discussion video will be sent to students via O'learn
12)	Open Innovation Intellectual Property Rights	Discussion video will be sent to students via O'learn
13)	New tools in Innovation / Design thinking	Discussion video will be sent to students via O'learn
14)	General Evaluation

Sources

Course Notes / Textbooks:	İnovasyon Yönetimi Tankut Arslantaş Nobel Yayınevi 2021 Innovation Management and New Product Development Pearson Paul Trott 2021
References:	None

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) 1 To be able to adapt an original screenplay to a shooting script
2) 2 To be able to explain the developments of World and Turkish Cinema
3) 3 To be able to know the elements of film grammer and to develop new perspectives about film products
4) 4 To be able to learn the logic of editing and to use the programs of editing
5) 5 To be able to apply the colour correction and sound design phases
6) 6 To be able to understand the concept of story and storytelling
7) 7 To be able to complete a short film in a collective way of work
8) 8 To be able to appy all the phases of film production

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1 To be able to adapt an original screenplay to a shooting script
2)	2 To be able to explain the developments of World and Turkish Cinema
3)	3 To be able to know the elements of film grammer and to develop new perspectives about film products
4)	4 To be able to learn the logic of editing and to use the programs of editing
5)	5 To be able to apply the colour correction and sound design phases
6)	6 To be able to understand the concept of story and storytelling
7)	7 To be able to complete a short film in a collective way of work
8)	8 To be able to appy all the phases of film production

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Lab
Reading
Homework
Problem Solving
Project preparation
Report Writing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Individual Project
Group project
Presentation
Reporting
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Presentation	1	% 25
Midterms	1	% 20
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	13	91
Presentations / Seminar	15	15
Midterms	1	7
Final	1	14
Total Workload		172