Week |
Subject |
Related Preparation |
1) |
• Define new product development
• Explain the reasons why new product development is important
• Explain the importance of process in new product development
• Explain how ideas for new products can be obtained
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2) |
• Explain the stages of new product development
• Define idea generation, idea screening and concept testing
• Explain the importance of business analysis
• Describe product development, test marketing and commercialization
• Discuss the review of market performance
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Homework: to be posted by email |
3) |
• Define idea generation in new product development
• Explain the importance of innovativeness in generating new ideas
• Identify the techniques and tools that are used in idea generation
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Homework: to be posted by email |
4) |
• Define idea screening in new product development
• Describe the criteria to evaluate the ideas
• Discuss how to examine competition, existing products and their shortcomings together with the needs of the market
• Explain the role of idea screening for eliminating unsound concepts prior to devoting resources to them
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Homework: to be posted by email |
5) |
• Define concept testing in new product development
• Explain how to evaluate consumer responses to a product before market introduction
• Explain how concept testing can be useful in altering existing attitudes towards existing products in the market
• Identify the quantitative and qualitative techniques used in concept testing
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Homework: to be posted by email |
6) |
midterm exam |
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7) |
• Define business analysis
• Explain why business analysis is crucial in terms of predicting whether the product is likely to be profitable or not if produced
• Explain the steps in business analysis: examination of the likely demand for the product, possible licensing of technologies associated with the product, cost appraisal, analysis of competition and customer feedback, identification of selling price and break-even point
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8) |
• Define test marketing stage in new product development
• Explain how all the elements of the marketing plan are tested
• Discuss the difference between initial product testing and test marketing
• Explain the risks of test marketing such as high initial marketing costs, competitiors’ copying the product
• Identify the tools for deciding on the selection and number of test cities as well as the sample size
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Homework: to be posted by email |
9) |
• Define commercialization in new product development
• Discuss the challenges of launching a new product
• Explain the tools for deciding on the correct timing of the launch and for preventing cannibalization
• Explain how to decide on the target group and location
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Homework: to be posted by email |
10) |
• Explain how to track market performance by key performance indicators, return on marketing investment and accountable marketing tools
• Explain why key performance indicators must be integrated within the business and management of the company
• Discuss how companies can employ a common scale to ensure meaningful comparisons among activities and to quantify measurement error
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Homework: to be posted by email |
11) |
• Explain the relationship between technology development and new product development
• Discuss the importance of a formal technology integration process and technology portfolio management
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Homework: to be posted by email |
12) |
• Identify the relationship between new product development and human resource management
• Explain the role of organizational learning capability and describe its components such as experimentation, risk taking, interaction with the external environment, dialogue, and participative decision making
• Discuss the relationship between human capital and organizational learning capability
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Homework: to be posted by email |
13) |
• Explain the importance of considering ethics and social responsibility in business analysis stage of new product development
• Discuss the examples of ethical practices carried out during new product development process
• Identify the methods for taking into account ethical issues at each stage of new product development
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Homework: to be posted by email |
14) |
• Explain the role of technology in the rise of new product development trends
Discuss the short and long-lasting plan by analyzing the current issues affecting the formation of new product development ideas |
Homework: to be posted by email |
15) |
final exam |
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Program Outcomes |
Level of Contribution |
1) |
Learning the facts, concepts and principles related to tourism and hotel management |
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2) |
Having a theoretical and practical knowledge at the basic level related to the field |
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3) |
To be able to make analytical evaluations for tourism and travel sector |
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4) |
Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment |
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5) |
To be able to work efficiently in the tourism sector |
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6) |
Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide |
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7) |
Organizing, coordinating and developing departments in accommodation organizations |
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8) |
To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies |
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9) |
Demonstrating the ability to apply professional working techniques in food and beverage establishments |
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