Health Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ISLT320

Course Name:

Idea Generation

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SİBEL ÖZDEMİR

Course Lecturer(s):

Ar.Gör. ATEŞ EROL
Dr.Öğr.Üyesi SİBEL ÖZDEMİR

Course Assistants:

Course Objective and Content

Course Objectives:	Early stage entrepreneurial activities; creativity; design thinking; innovation management; stand-up phase; value creation; defining the business idea; business idea generation process; presentation of the business idea; customer appreciation and willingness to pay; technical and procedural feasibility
Course Content:	Early stage entrepreneurial activities; creativity; design thinking; innovation management; stand-up phase; value creation; defining the business idea; business idea generation process; presentation of the business idea; customer appreciation and willingness to pay; technical and procedural feasibility.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Explain techniques related to creativity process, idea generation and process of new venture development
2 - Skills
Cognitive - Practical
1) • Analyze commercial opportunities of creative ideas
2) • Identify and discuss how to propose and present the venture idea
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Describe the course • Explain expectations • Illustrate how to prepare Idea Generation project • Decide the project groups
2)	• Explain the notion of creativity • Discuss Innovation vs. creativity • Describe differences between innovation, invention and creativity • Explain global change, competition and technological improvements	Review the Syllabus. Log onto the student system to get familiarized with the course content and materials
3)	• Define the process of creativity • List factors preventing and enhancing creativity thinking and their relation to ethics • Define creative business ideas • Identify individual creativity and group creativity	Homework: If you had a billion dollars, what would you do?
4)	• Explain and list creative thinking methods • Illustrate differences of methods • Valuing diversity in thinking • Recognize opportunities for the generation of various types of venture ideas by using these methods	Individual study: Internet research. Find creative ideas samples.
5)	• Explain critical thinking • Describe how to implement critical thinking approcahes • Identify critical thinking approaches for new ventures
6)	• Explain Idea-collection processes and methods • Identify advantages and disadvantages of collection methods • Describe the important factors that effect idea collection methods
7)	• MIDTERM • Explain Eight-Dimensional (8D) Approach to Ideation
8)	• Explain evaluation of new venture opportunities • Define Timmon’s Model • Explain how to make effective elevator pitches?
9)	• Identify how to test demand creation of business ideas • Explain the importance of selecting an appropriate business models to successfully commercialize innovations • Describe principle of commercialization process
10)	• Explain idea generation management • Describe how to promote an “ideas generating” culture
11)	• Explain intellectual property • Describe national and international intellectual property rights • Identify intellectual property rights through registration • Explain intellectual property rights through inherent • Describe licensing
12)	• Explain co-creation theory • Describe motivation factors of co-creation with stakeholders • Identify thingking outside the organizational box • Illustrate DART model
13)	• Business plan presentations
14)	• Business plan presentations
15)	final exam

Sources

Course Notes / Textbooks:	Steve Blank and Bob Dorf. The Startup’s Owner Manual. The Step-by-Step Guide for Building a Great Company, K&S Ranch, Inc. Publishers, 2012. Alexander Osterwald and Yves Pigneur. Business Model Generation. John Wiley & Sons, Inc., 2010.
References:	Ries, E. (2011) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, Portfolio Penguin. ISBN-10: 0670921602 ISBN-13: 978-0670921607.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Defines and interprets the concepts in the field of health and health management.
2) Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit.
3) Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively.
4) Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them.
5) Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors.
6) Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language.
7) Uses the computer programs required by the field and information and communication technologies.
8) Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs.
9) Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Defines and interprets the concepts in the field of health and health management.
2)	Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit.
3)	Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively.
4)	Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them.
5)	Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors.
6)	Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language.
7)	Uses the computer programs required by the field and information and communication technologies.
8)	Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs.
9)	Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues.

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Problem Solving
Project preparation
Report Writing
Q&A / Discussion
Application (Modelling, Design, Model, Simulation, Experiment etc.)

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation
Individual Project
Group project
Presentation
Reporting
Peer Review
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Presentation	1	% 25
Midterms	1	% 20
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	57
Presentations / Seminar	14	42
Midterms	1	7
Final	1	14
Total Workload		162