Course Objectives: |
The purpose of this course is to prepare students to be managers for the increasingly competitive international trade world. The emphasis of this course will be on concepts and categories of target market economies.
Through chapters, readings, and case analyses, we will discuss issues related to concepts of economic analysis of target markets, geographical and economic categories of target markets, integrations of countries, regional groupings of countries, importance of emerging economies, how to do business in emerging and developing countries, the target market economies of Turkey. During the lectures, students will be taking on leadership responsibilities and work with other people in teams while developing their oral communication abilities and presentation skills.
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Course Content: |
At the end of this course the student will be able to:
• List and explain the demographic and economic analysis of countries
• Recall and explain
• Memorize, explain and compare
And the role of ethics.
• Identify the target markets of Turkey |
Week |
Subject |
Related Preparation |
1) |
• Syllabus.
• Discuss Library Orientation Course, Instructor to verify completion.
• Explain the complexity of international trade.
• Illustrate the number of countries involved in international trade.
• Recognize the big economic differences among countries. |
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2) |
• Discuss Final Class Project and Presentation,
• List of Topics.
• Define population
• Explain national income
• Explain income growth
• Illustrate income distribution
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3) |
• Define consumption patterns,
• Explain inflation
• Explain debt
• Describe infrastructure
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4) |
• Due: Project Topic.
• Due: Tentative Bibliography.
• Describe the geographical groups of countries according to the UN
• Describe the geographical groups of countries according to the WB.
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5) |
• Describe the economic categories of countries.
• List the developed countries,
• Illustrate developing countries.
• Define transition countries
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6) |
• Describe G-5/G-7/G-8/G-10/G-20
• Explain OECD, OPEC and NICs
• Illustrate Emerging Markets
• Describe BRIC
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7) |
• Illustrate the number of countries involved in international trade.
• Apply the market characteristics.
• Describe the geographical groups.
• Apply economic categories of countries.
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8) |
• Explain the types of economic integrations.
• Compare the economic integrations.
• Summarize the economic integrations.
• Illustrate the economic integrations.
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9) |
• Explain trade creation and trade diversion.
• Understand why import prices reduce.
• Describe the productivity effect of integration.
• Discuss regionalism versus nationalism.
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10) |
• Describe the formation and organization of EU.
• Explain NAFTA.
• Understand regional integration in Latin America.
• Define regional integration in Asia.
• Define regional integration in Africa and Middle East.
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11) |
• Differentiate between the growth rates of different target markets.
• Describe Market Potential Index (MPI)
• Understand the dimensions and sources of MPI.
• Explain the market characteristics of BRIC countries.
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12) |
• Describe the difficulties of doing business in emerging countries.
• Identify the specific needs of doing business in emerging countries.
• Explain how to overcome the difficulties in emerging countries.
• Explain elements of success in developing countries.
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13) |
• Identify the target market economies of Turkey.
• Classify the target market economies of Turkey.
• Compare the current target countries with the previous ones.
• Discuss the current economic and political barriers in target countries.
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14) |
• Final Project
• Final Presentation
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15) |
• Final Exam
• Summarize the economic integrations.
• Illustrate the economic integrations.
• Describe the formation and organization of EU.
• Explain NAFTA.
• Describe Market Potential Index (MPI)
• Explain the market characteristics of BRIC countries.
• Explain how to overcome the difficulties in emerging countries.
• Explain elements of success in developing countries.
• Classify the target market economies of Turkey.
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Program Outcomes |
Level of Contribution |
1) |
Ability to think creatively and innovatively in industrial design discipline. |
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2) |
Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects |
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3) |
Ability to reflect cultural values to professional approaches |
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4) |
Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs. |
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5) |
Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design |
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6) |
Ability to participate in teamwork in companies and to effectively participate in industrial design project management |
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7) |
Ability to have professional and ethical sense of responsibility |
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8) |
To work independently, to take responsiblity and to develop designerly sensitivities towards global problems |
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