| Course Objectives: |
The purpose of this course is to prepare students to be managers for the increasingly competitive international trade world. The emphasis of this course will be on concepts and categories of target market economies.
Through chapters, readings, and case analyses, we will discuss issues related to concepts of economic analysis of target markets, geographical and economic categories of target markets, integrations of countries, regional groupings of countries, importance of emerging economies, how to do business in emerging and developing countries, the target market economies of Turkey. During the lectures, students will be taking on leadership responsibilities and work with other people in teams while developing their oral communication abilities and presentation skills.
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| Course Content: |
At the end of this course the student will be able to:
• List and explain the demographic and economic analysis of countries
• Recall and explain
• Memorize, explain and compare
And the role of ethics.
• Identify the target markets of Turkey |
| Week |
Subject |
Related Preparation |
| 1) |
• Syllabus.
• Discuss Library Orientation Course, Instructor to verify completion.
• Explain the complexity of international trade.
• Illustrate the number of countries involved in international trade.
• Recognize the big economic differences among countries. |
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| 2) |
• Discuss Final Class Project and Presentation,
• List of Topics.
• Define population
• Explain national income
• Explain income growth
• Illustrate income distribution
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| 3) |
• Define consumption patterns,
• Explain inflation
• Explain debt
• Describe infrastructure
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| 4) |
• Due: Project Topic.
• Due: Tentative Bibliography.
• Describe the geographical groups of countries according to the UN
• Describe the geographical groups of countries according to the WB.
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| 5) |
• Describe the economic categories of countries.
• List the developed countries,
• Illustrate developing countries.
• Define transition countries
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| 6) |
• Describe G-5/G-7/G-8/G-10/G-20
• Explain OECD, OPEC and NICs
• Illustrate Emerging Markets
• Describe BRIC
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| 7) |
• Illustrate the number of countries involved in international trade.
• Apply the market characteristics.
• Describe the geographical groups.
• Apply economic categories of countries.
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| 8) |
• Explain the types of economic integrations.
• Compare the economic integrations.
• Summarize the economic integrations.
• Illustrate the economic integrations.
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| 9) |
• Explain trade creation and trade diversion.
• Understand why import prices reduce.
• Describe the productivity effect of integration.
• Discuss regionalism versus nationalism.
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| 10) |
• Describe the formation and organization of EU.
• Explain NAFTA.
• Understand regional integration in Latin America.
• Define regional integration in Asia.
• Define regional integration in Africa and Middle East.
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| 11) |
• Differentiate between the growth rates of different target markets.
• Describe Market Potential Index (MPI)
• Understand the dimensions and sources of MPI.
• Explain the market characteristics of BRIC countries.
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| 12) |
• Describe the difficulties of doing business in emerging countries.
• Identify the specific needs of doing business in emerging countries.
• Explain how to overcome the difficulties in emerging countries.
• Explain elements of success in developing countries.
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| 13) |
• Identify the target market economies of Turkey.
• Classify the target market economies of Turkey.
• Compare the current target countries with the previous ones.
• Discuss the current economic and political barriers in target countries.
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| 14) |
• Final Project
• Final Presentation
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| 15) |
• Final Exam
• Summarize the economic integrations.
• Illustrate the economic integrations.
• Describe the formation and organization of EU.
• Explain NAFTA.
• Describe Market Potential Index (MPI)
• Explain the market characteristics of BRIC countries.
• Explain how to overcome the difficulties in emerging countries.
• Explain elements of success in developing countries.
• Classify the target market economies of Turkey.
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Program Outcomes |
Level of Contribution |
| 1) |
1. Acquainting oneself with technologic developments which have effect on new media area.
2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture.
3. Implementing digital communication on productive and strategic projects by using the right applications.
4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. |
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| 2) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations.
2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction.
3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media.
4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage.
5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation.
6.Portal management, learning and implementation of stages in web design areas. |
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| 3) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce.
2.Informative, entertaining content production based on social existence, sharing and interaction in social media.
3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values.
4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
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| 4) |
1. Comprehension of media literacy skills in the process of news gathering.
2. Learning how to effectively use and develop new media platforms.
3. Comprehension of conceptual connections between media and politics
4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication.
5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
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| 5) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
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| 6) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view.
2. Understanding and evaluating theoritical approach on communication.
3. Comprehension of criticism on media theories.
4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices.
5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
