New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ULOJ428

Course Name:

Air Cargo Transportation

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

TR-EN

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. SABİHA AHU URAL ÖZTÜRK

Course Lecturer(s):

Öğr.Gör. DİDEM BÜYÜKDAĞ

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is; students in the logistics world, service provider and / or service area positions; air cargo sales and operational processes to prepare for control. One of the aims of our course is to teach the international applications in air cargo transportation as well as local practices in airport customs.
Transport and commercial documents used in air cargo transportation will be identified and identified by working on case and sample loading. During the course, students will be positioned as airfreight forwarders and will see all the steps of air cargo loading according to different incoterms in an international trade.

Course Content:

Upon successful completion of this course, students will be able to:

• Recognize and identify commercial and loading documents in an air cargo shipment
• To be able to calculate air cargo freight,
• To determine the costs of the buyer and seller in an air cargo shipment according to Incoterms 2010,
• To determine the most suitable air transport model, airline and route for the current cargo
• Interpret the importance of safety and security practices in air transport
• To classify general and special cargo types and aircraft types.
• To understand the import and export operational processes in air cargo shipments and to be able to follow the ethical rules.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Recognize and define all the shipping and commercial documents at an airfreight shipment.
2) • Calculate the airfreight costs.
3) • Analyze responsibilities and liabilities of seller and buyers at an airfreight shipment as per Incoterms 2010 .
4) • Identify and choose most efficient air transportation service by analyzing the type, cost, route, airline, transit time and IATA rules.
5) • Evaluate and interpret the importance of the safety and security applications at air transportation.
6) • Classify the general and special cargo types, aircraft types
7) • Define operational processes with an ethic view for an air export and/or an export shipment.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Introduce the course. • Welcome and course introduction • Underline the learning objectives • Represent syllabus • Discuss Course Outline, • List the demands from an airfreight forwarder and required specifications • Compare the sales and operation departments at an airfreight forwarder company
2)	• Identify the transportation modals • List the advantages and disadvantages of the each modal • Compare the transport modals • Define the efficient modal for the different types of shipments • Introduce to Air Transportation • Discuss the advantages and disadvantages of transportation models • Compare the air transportation with other modals	Review the syllabus
3)	• Distinguish the roles of the key players between shipper to consignee • Define job description and responsibilities of the key players • Name the top 5 companies for each key player at Turkish Air Cargo Market • Identify the Process of an Airfreight shipment • Explain Key players at airfreight sectors	Homework: assigned reading for next class session Sales(2013), pp.60-72.
4)	• Define the rights and responsibilities of the consignee and shipper as per INCOTERM 2010 • State and compare the INCOTERMS • Explain why the Incoterms are needed • Name the top 10 int’l cargo airport over the world. • List the int’l cargo airports in Turkey • Recognize the abbreviations used at aviation and airfreight sector • Summarize INCOTERMS 2010 • Explain abbreviations at airfreight • Identify IATA codes for airports • List Turkish Airports	Homework: listing 20 online 5 offline airline with IATA numeric + alphabetic codes and hubs
5)	• Compare and define the types of air transportation. • Define the income and cost item at an airfreight shipment • Calculate the chargeable weight of cargo for airfreight transport. • Calculate the costs and income of an airfreight shipment. • Indicate types of Air Cargo transportation • Determine freight Calculations • Generalize Volume Weight Calculations at airfreight • Conclude Income and Costs Items	Homework: 40 Int’l airports with IATA Airport codes and Country codes
6)	• Recognize the shipping and commercial documents • Define the information over the documents • Summarize the shipment information over an AWB • Define the required commercial documentation • Identify and describe Shipping documents ; AWB – MAWB-HAWB-manifest • Recogniz and Define commercial documents	Homework: assigned reading for next class session Sales (2013), pp.95-120
7)	• Identify and name the cargo types • Define the loading conditions as per the cargo type • Recognize type of aircrafts and loading devices • List Cargo Types • Recognize Unit Loading Devices • Identify Types of Aircrafts	Homework: assigned reading for next class session Sales(2013), pp.170-185
8)	• Evaluate students with midterm exam • Calculate the airfreight charges by comparing the gross and volume weight • Define the commercial documents used at airfreight • Describe what does INCOTERMS do and don’t • Compare the airfreight with other transport modes • Explain the responsibilities of Key players • Resolve Airfreight calculations • Indicate Commercial Documents • List Incoterms • Classify Transport modals • Recognize Sector Key Players	Study for Midterm Exam
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None
9)	• Describe the operation and sales steps at an airfreight Export shipment • Justify the ethic approach at sales steps • Write operational messages for an export shipment for different steps • Select requesting buying rates from abroad agent for an export shipment • Distinguish sales offer for an air export shipment • Choose Operation Process of Airfreight Export Shipment • Explain these process’	None

Sources

Course Notes / Textbooks:	ULUSLARARASI TAŞIMACILIK YÖNETİMİ Doç.Dr. Metin Çancı , Prof. Dr. Murat Erdal UTIKAD,2013 ISBN-13: 978-6056-336-713
References:	AVIATION LOGISTICS_ The Dynamic Partnership of Air Freight and Supply Chain Author : Michael Sales Publisher : TIACA,2013 ISBN-13: 978-0749472702

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson
Homework
Problem Solving
Project preparation
Report Writing
Social Activities
Technical Tour
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	4	% 20
Homework Assignments	4	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	80
Homework Assignments	4	16
Quizzes	1	2
Midterms	1	14
Final	1	20
Total Workload		180