New Media And Communication
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

UTIC404

Course Name:

Target Market Economies

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

TR-EN

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi GÖKÇEN AYDINBAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to teach students the fundamentals of international trade, economic integrations, regional and global economic structures.

Course Content:

The course provides students with the opportunity to understand the dynamics of the world economy and to explore how these dynamics relate to Turkiye’s foreign trade strategies. In addition, students will gain the skills to analyse markets, evaluate economic indicators, understand regional and global integrations, and develop strategies for doing business in emerging markets.
By examining the types of economic integration, market analysis techniques and economic differences between countries, students gain insight into how Turkiye identifies its target markets and how to overcome the economic and political barriers encountered in these markets. They also evaluate Turkiye’s strategic position in the global economy and examine its relations with international organisations (EU, NAFTA, BRIC, etc.).

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
1) Understanding the basic dynamics of international trade
2) Pazar analizi ve ekonomik göstergelerin değerlendirilmesi
3) To be able to make economic and geographical grouping
4) To understand and compare economic integrations
5) Selecting and classifying Turkiye’s target markets
6) Discuss global economic and political barriers
7) Understanding global economic organisations
8) To evaluate market potential and emerging economies
9) Regional integrations and Turkiye’s strategic relations
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Fundamentals of International Trade and Global Economy ● It focuses on understanding the basic dynamics of international trade, grasping the importance of market targeting, exploring the geographical and economic dimensions of global trade and evaluating the large economic differences between countries.	-
2)	Market Analysis and Economic Indicators: Cross-Country Comparisons • It focuses on analysing market characteristics, economic differences between countries and their growth potential. • It includes assessing the economic situation and growth trends of countries through economic indicators such as population, national income, income growth and income distribution.	-
3)	Market Dynamics and Economic Indicators: Cross-Country Analysis and Infrastructure Assessment • It aims to understand the differences between countries by analysing market characteristics, economic indicators (inflation, external debt) and consumption patterns. • It also focuses on the identification of infrastructure elements and the assessment of countries’ growth and development potential.	-
4)	Economic and Geographical Grouping of Countries, The Effect of Geography on Target Market Economy and Geographical Classifications of International Organisations • Economic and geographical grouping of countries: Economic grouping • The effect of geography on target market economy	-
5)	Geographical Classifications of International Organisations • Geographical classifications of ınternational organisations • Importance of geographical grouping and map use	-
6)	Economic Classification of Countries: Differences between Developed, Developing and Transition Countries • Economic classification of countries • Measurement of development
7)	Development Criteria • Measurement of development
8)	Midterm	-
9)	Presentations	-
10)	Developed and Developing Countries, Emerging Economies and International Economic Organisations	-
11)	Types, Causes and Examples of Economic Integration: History and Comparisons	-
12)	Emerging Markets, BRIC Countries and the Market Potential Index (MPI): Economic Characteristics and Growth Potential	-
13)	Turkiye’s Target Market Selection, Classification and Current Economic and Political Barriers	-
14)	General Review	-
15)	Final	-

Sources

Course Notes / Textbooks:

References:

Adalı, Z. (2024). Kısa Vadeli Yabancı Sermaye Akımlarının Türkiye Ekonomisine Etkisi: Ekonometrik Bir Analiz. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü, İktisat Bölümü, Doktora Tezi.

Almasri, S., & Şimdi, H. (2024). İhracatta uzmanlaşma (ES) endeksi kapsamında Türkiye ile Ürdün serbest ticaret anlaşması ülkelerin karşılıklı dış ticaretini nasıl etkiledi?, İşletme Bilimi Dergisi, 12(2), 167-184. DOI: 10.22139/jobs.1506088

Atakişi, A. (2013). Bölgesel Farklılıkların Oluşumu: Yeni Ekonomik Coğrafya Yaklaşımı. İstanbul Üniversitesi İktisat Fakültesi Mecmuası, 62(2), 153-175.

Aydınbaş, G. (2024). Uluslararası Ticaret ile Kişisel Gelir İlişkisi: Seçilmiş Yükselen Piyasa Ekonomileri İçin Nedensellik Analizi. Trakya Üniversitesi Sosyal Bilimler Dergisi, 26(1), 165-190. https://doi.org/10.26468/trakyasobed.1327750.

Can, E. (2022). Uluslararası İşletmecilik, Teori ve Uygulama, (6. Baskı) Beta Yayınları: İstanbul.

Demirağ Çakıcı, E. & Yılmaz, K. G. (2021). Research on Target Market Selection in International Markets, Journal of Social, Humanities and Administrative Sciences, 4(9): 833-849.© 2021 Sosyal, Beşerî ve İdari Bilimler Dergisi.

Eğilmez, M. (2024). Ekonomilerin Sınıflandırılması ve Türkiye’nin Yeri. https://www.mahfiegilmez.com/2024/12/ekonomilerin-snflandrlmas-ve-turkiyenin.html.

Erdinç, Z., & Aydınbaş, G. (2021). An Evaluation on Foreign Trade and Intelligent Logistics Relation. Journal of Current Researches on Business and Economics, 11 (1), 159-182. doi: 10.26579/jocrebe.97.

Ersoy, M., & Aydınbaş, G. (2025). Sürdürülebilir Kalkınma Bağlamında Yeşil Kent için Yeşil Lojistik: Artvin/Hopa Üzerine Bir Değerlendirme. Fiscaoeconomia, 9(1), 686-708. https://doi.org/10.25295/fsecon.1577972

Karabulut, A. N. (2004). Küreselleşmenin Ticari Hayat Üzerindeki Etkileri. Mevzuat Dergisi, https://www.mevzuatdergisi.com/2004/04a/01.htm

Küçüker, C. (2000). Yeni Ekonomik Coğrafya ve Kalkınma. Ekonomik Yaklaşım, 11 (38), 1-45. doi:10.5455/ey.10805

Seyidoğlu, H. (2009). Uluslararası İktisat, Teori ve Uygulama, (Geliştirilmiş 17. Baskı) Güzem Can Yayınları: İstanbul.

Şarkgüneşi, A. (2020). Ekonomik Büyüme ve Ekonomik Coğrafya Teorileri Bağlamında Uluslararası Ticaret ve Sanayileşme İlişkisi: Türkiye İçin Bölgesel Analiz. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 19(4), 1649-1669. https://doi.org/10.21547/jss.738625

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6	7	8	9
Program Outcomes
1) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
2) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way
3) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
4) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
5) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
6) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
7) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
2)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way
3)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
4)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
5)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
6)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
7)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation
Reporting

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	13	116
Midterms	1	2
Final	2	4
Total Workload		167