Tourism and Hotel Management (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE456

Course Name:

Advertising and Art Interaction

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Lecturer(s):

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products.
Course Content:	Art movements and Advertising Aesthetic reflections of different art forms and movements in advertisement Describe advertising in the context of art To analyze the reflection of art movements in advertising

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Literary texts and advertising; relation of fine arts and advertising; visual art works and advertising; usage of mythological factor in advertising; relation of advertising and performance arts; relation of advertising and cinema; advertising and music; digital art and advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Renaissance and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
2)	Gothic and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
3)	Classicism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
4)	Mannerism and examples used in examples	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
5)	Baroque and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
6)	Romanticism and examples used in advetising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
7)	MIDTERM EXAM	Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76.
8)	Realism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
9)	Expressionism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
10)	Cubism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
11)	Futurism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
12)	Dadaism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
13)	Surrealism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
14)	Impressionism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
15)	Minimalism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
16)	FINAL EXAM	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

Sources

Course Notes / Textbooks:	Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006. Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
References:	Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Learning the facts, concepts and principles related to tourism and hotel management
2) Having a theoretical and practical knowledge at the basic level related to the field
3) To be able to make analytical evaluations for tourism and travel sector
4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment
5) To be able to work efficiently in the tourism sector
6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide
7) Organizing, coordinating and developing departments in accommodation organizations
8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies
9) Demonstrating the ability to apply professional working techniques in food and beverage establishments

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Learning the facts, concepts and principles related to tourism and hotel management
2)	Having a theoretical and practical knowledge at the basic level related to the field
3)	To be able to make analytical evaluations for tourism and travel sector
4)	Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment
5)	To be able to work efficiently in the tourism sector
6)	Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide
7)	Organizing, coordinating and developing departments in accommodation organizations
8)	To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies
9)	Demonstrating the ability to apply professional working techniques in food and beverage establishments

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Individual study and homework
Role Playing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Midterms	1	1	1
Final	1	1	1
Total Workload			50