New Media And Communication | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD214 | ||||||||
Course Name: | Program Production | ||||||||
Course Semester: |
Spring |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. DİNÇER KARACA | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of the course; to help students understand the role of program producers in social and cultural life, and to help program producers understand the role of social interaction and economic growth. |
Course Content: | Definition of advertising, its history, place and importance in marketing activities, advertising purposes and functions, its types, advertising appeals and themes, creation of advertisement message, writing script and mini-production selection, the future of advertising, the impact of new technologies on advertising. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | What is the tv program and how is it done? What is the TV program in logistics, content, social and educational sense? How are environmental programs, competitions, sports programs organized? | |
2) | How is the program planned? How do you plan the program in administrative and editorial terms? | |
3) | How to use images and visuals? What kind of problems does it create to be misunderstood and influenced by human perception? | |
4) | Programming and secret conviction techniques | |
5) | How to edit and montage? What are the basic features of montage and editing? | |
6) | How to prepare TV announcements and introductions? What methods should be used to get more attention and interest in your prepared content? How should the introduction texts be prepared? | |
7) | Elements of the program: What are audience, audience expectations? What programs do or do not work? | |
8) | TV: the killing entertainment. How do TVs change our lives? | |
9) | News, Virtual reality: What is simulation? What was the line between the real and the virtual? | |
10) | Social Media and changing news: citizen reporters, smart devices and the influence of changing news on social media and its derivatives. | |
11) | Internet media and the future of media: How do TV viewing habits of viewers affect the reality of rayting? | |
12) | New Media and new interactions: How does social media have a social and individual dimension? | |
13) | Program Types | |
14) | The most important programs of Turkish television history: Analysis of programs such as Siyaset Meydanı, Gündem Özel, Sıcağı Sıcağına. |
Course Notes / Textbooks: | Ders notları düzenli olarak dersin power point olarak paylaşılacaktır. |
References: | temelaksoy.com, medyaradar.com, bianet.com, medyatava.com, T24.com.tr, diken.com.tr, |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Field Study | |
Expression | |
Lesson | |
Group study and homework | |
Homework | |
Project preparation | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Observation | |
Group project | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Project | 16 | 64 |
Final | 1 | 3 |
Total Workload | 109 |