Business Administration (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD216 | ||||||||
Course Name: | Digital Media in Tv Publishing | ||||||||
Course Semester: |
Spring |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. DİNÇER KARACA | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | In the light of developing social, economic and technological developments, the function, responsibilities and ethical aspects of digital media are gaining more and more importance. What kind of a mission should the media develop in the new period and what should be considered? |
Course Content: | The events on digital platforms, examination of cases, expansions and analysis within the theoretical framework. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Meeting And Contemporary Trends: New Facts Of The New World. | . |
2) | Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips / | . |
3) | Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People? | . |
4) | Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others | . |
5) | Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact | . |
6) | Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media? | . |
7) | Midterm. | . |
8) | Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects? | . |
9) | Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp. | . |
10) | Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper. | . |
11) | Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes? | . |
12) | Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company? | . |
13) | Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths. | . |
14) | Final Exam. | . |
Course Notes / Textbooks: | Teyit.org, Dunyahalleri, Bbcturkce, Dwturk, euronews, bianet.org, |
References: | none |
Learning Outcomes | 1 |
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6 |
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Program Outcomes | |||||||||
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |||||||||
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |||||||||
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |||||||||
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |||||||||
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |||||||||
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |||||||||
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |
3) | Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |
4) | Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |
5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |
6) | Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |
7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |
8) | Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |
10) | Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
Expression | |
Individual study and homework | |
Lesson | |
Reading | |
Homework | |
Project preparation | |
Technical Tour | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Observation | |
Individual Project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 16 | 96 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 173 |