Sport Management
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MSPY205

Course Name:

Sports Marketing

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. SERKAN ALPYAGİL

Course Lecturer(s):

Öğr.Gör. SERKAN ALPYAGİL

Course Assistants:

Course Objective and Content

Course Objectives:

To inform students about general marketing, sports marketing and dimensions.

Course Content:

Scientific definition of marketing which is one of the functions of the operator is made and its place and importance is conveyed in the management of the enterprise. In this course, marketing concept, elements of marketing mix, ways of reaching consumer and consumer, marketing planning are given with basic contents. In addition, the definition of Sports Marketing concept, history, sports marketing techniques in the production of goods and services and applications, and its relationship with other disciplines and sports marketing world and include applications and developments in Turkey.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) • Use the basic concepts of marketing science. • Defines its function, objectives and philosophy related to sport. • Uses the development of marketing science and its relationship with other sciences. • Provides the competence of considering social, scientific and ethical values in the practices carried out in the field of Sports Marketing. • Gives basic information about measurement and comparative scales in research in the field of Sport Marketing.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Course description, purpose and contents / Developments in marketing understanding
1)
2)	Elements of modern marketing understanding
3)	Organizational growth strategies / Competitive marketing strategies
4)	Marketing Information System / Marketing Research and Progress
5)	Consumer Behavior
6)	Commodity Decisions
7)	Price Decisions / Distribution Decisions / Decision of Retention
8)	Midterm Exam
9)	Dimensions of Sports Marketing / Sports Marketing in Terms of Social Marketing
10)	Features of Sports Services
11)	Comparison of public and private sector services:
12)	Sport Marketing / Sports Marketing, Sports Marketing
13)	Factors Affecting Sport Claims
14)	Marketing Plan for Common Sports Programs
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Pazarlama, İlkeler-Yönetim-Örnek Olaylar Prof Dr. Cemal Yükselen ©1998 \| Detay Yayıncılık \| Published: 2008 ISBN 978-975-8326-68-6
References:	Mor İneğin Akıllısı Prof Dr. Arman Kırım ©2005 \| Sistem Yayıncılık \| Published: 2007 ISBN 978-975-322-308-0

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education.
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, and to develop evidence-based solutions by using basic knowledge and skills acquired in the field.
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. To be able to share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor the information in the field and communicate with colleagues. To be able to use the information and communications technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
4) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. Be able to direct their study to an advanced level of education or to a profession at the same level. Life-long learning to be conscious.
5) To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.
6) Be able to carry out a basic level of work independently of the field. Taking responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education.	3
2)	To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, and to develop evidence-based solutions by using basic knowledge and skills acquired in the field.	5
3)	To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. To be able to share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor the information in the field and communicate with colleagues. To be able to use the information and communications technologies with the computer software at least at the European Computer Use License Basic Level required by the field.	5
4)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. Be able to direct their study to an advanced level of education or to a profession at the same level. Life-long learning to be conscious.	4
5)	To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.	5
6)	Be able to carry out a basic level of work independently of the field. Taking responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project.	5

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	42	588
Midterms	1	1	1
Final	1	1	1
Total Workload			590