Learning Outcomes |
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1 - Knowledge |
Theoretical - Conceptual |
1) Be able to define all kinds of concepts related to communication (Public Relations and Advertisement), art and culture and to develop, deepen and use theoretical knowledge at the level of expertise.
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2 - Skills |
Cognitive - Practical |
1) To be able to reach synthesis and perform original studies by evaluating the theoretical knowledge about the fields with a critical point of view. To be able to make presentations and assessments in writing, verbal and visual form to the groups in the field and outside the field.
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3 - Competences |
Communication and Social Competence |
1) Carrying out studies in their fields related to cultural and ethical values and to be able to teach these values.
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Learning Competence |
1) Be able to acquire the necessary theoretical equipments to capture success in public relations and advertising and to support them to work with qualitative and quantitative methods related to the field. To be able to use advanced information and communication technologies at the level required by their fields (Public Relations and Advertisement).
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Field Specific Competence |
1) To be able to organize ideas and projects in written, verbal or other forms in an effective and persuasive way by working in a creative, flexible and independent manner on self-disciplined and self-created lines.
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Competence to Work Independently and Take Responsibility |
1) Developing management and leadership skills, effectively manage time and resourcesbe and able to lead in environments that require solving problems related to advertising and public relations. To be able to create communication strategy in all kinds of fields and to be able to develop new strategic approaches by taking initiative in the face of problems and to take responsibility and produce solutions.
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