Electroneurophysiology | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | SKI201 | ||||||||
Course Name: | Health Service Marketing | ||||||||
Course Semester: |
Spring |
||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. BÜLENT DERSE | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi ÜMİT AKIN |
||||||||
Course Assistants: |
Course Objectives: | The purpose of this course is to; The advantages of marketing activities in health institutions; In the classic marketing mix elements as well as in health-care personnel of the extended marketing mix, implementing, evaluating and controlling; health care purchasing behavior of buyers and decision-making processes; factors affecting the satisfaction of the consumers, the marketing strategy for corporate image transmission development for health services is to inform about the basic principles for the development. |
Course Content: | General characteristics of services and aspects that differentiate health services, definition of health, production factors in health services, relationship between health market and economic system, health and illness economy, value production in health services. Definition of the market, the conditions required for the realization of the marketing, the emergence of demand and the types of demand, the evolution of the understanding of marketing, the environmental aspects of the healthcare business and its effects on marketing practices. Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, healthcare applications. Customer orientation, hierarchy of interaction between the healthcare provider and its patients, customer orientation value matrix, how to be more customer oriented, ways to make a difference. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | General introduction and review of the topics to be covered during the semester | Non |
2) | Evolution of Marketing and Healthcare Marketing | |
3) | Service marketing and the role of marketing in health care | |
4) | Consumer behavior | |
5) | Marketing information system and marketing research | |
6) | Market segmentation and target market selection | |
7) | Growth strategies | |
8) | Strategic Marketing Planning | |
9) | Marketing mix elements in healthcare marketing | |
10) | Pricing, distribution, promotion in healthcare marketing | |
11) | New approaches in healthcare marketing: Relationship marketing and customer relationship management | |
12) | Consumer behavior in health care | |
13) | Marketing ethics | |
14) | Branding and Brand Management |
Course Notes / Textbooks: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
Learning Outcomes | 1 |
2 |
3 |
|||||||
---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||
1) Accepting the patient within the competence, preparing the patient for the examination | ||||||||||
2) Applying the desired electroenophysiological tests, EEG, ENMG and UP according to the correct methods and procedures | ||||||||||
3) Prepare all the devices used in the electroneurophysiology laboratory for measurements | ||||||||||
4) To learn the features and treatments of neurological diseases and treatments | ||||||||||
5) Carrying out the follow-up and control of the patient records which have been examined in the laboratory until the reporting period | ||||||||||
6) Ability to work in labs according to quality goal | ||||||||||
7) Can apply all procedures for working environment and biosecurity of the environment | ||||||||||
8) To be knowledgeable about neurological diseases To know basic signs and symptoms of neurological diseases To know the tests used in diagnosis and follow-up of neurological diseases | ||||||||||
9) To be able to maintain individual communication before and after the examination with the patients in the laboratory | ||||||||||
10) Prepare all necessary electrodes, connection cables and disposable electrodes to be used in laboratory tests and to use them correctly and safely | ||||||||||
11) To be able to take care of an Electrourophysiology laboratory alone and to make up for its deficiencies |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Accepting the patient within the competence, preparing the patient for the examination | |
2) | Applying the desired electroenophysiological tests, EEG, ENMG and UP according to the correct methods and procedures | |
3) | Prepare all the devices used in the electroneurophysiology laboratory for measurements | |
4) | To learn the features and treatments of neurological diseases and treatments | |
5) | Carrying out the follow-up and control of the patient records which have been examined in the laboratory until the reporting period | |
6) | Ability to work in labs according to quality goal | |
7) | Can apply all procedures for working environment and biosecurity of the environment | |
8) | To be knowledgeable about neurological diseases To know basic signs and symptoms of neurological diseases To know the tests used in diagnosis and follow-up of neurological diseases | |
9) | To be able to maintain individual communication before and after the examination with the patients in the laboratory | |
10) | Prepare all necessary electrodes, connection cables and disposable electrodes to be used in laboratory tests and to use them correctly and safely | |
11) | To be able to take care of an Electrourophysiology laboratory alone and to make up for its deficiencies |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Homework | |
Report Writing |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation | |
Reporting | |
Bilgisayar Destekli Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Final | 1 | % 50 |
Paper Submission | 1 | % 20 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 6 | 3 | 18 |
Presentations / Seminar | 8 | 3 | 24 |
Paper Submission | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |