Acil Durum ve Afet Yönetimi | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | SKI201 | ||||||||
Course Name: | Health Service Marketing | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. BÜLENT DERSE | ||||||||
Course Lecturer(s): |
Ar.Gör. ATEŞ EROL Dr.Öğr.Üyesi HATİCE SEMRİN TİMLİOĞLU İPER |
||||||||
Course Assistants: |
Course Objectives: | The purpose of this course is to; The advantages of marketing activities in health institutions; In the classic marketing mix elements as well as in health-care personnel of the extended marketing mix, implementing, evaluating and controlling; health care purchasing behavior of buyers and decision-making processes; factors affecting the satisfaction of the consumers, the marketing strategy for corporate image transmission development for health services is to inform about the basic principles for the development. |
Course Content: | General characteristics of services and aspects that differentiate health services, definition of health, production factors in health services, relationship between health market and economic system, health and illness economy, value production in health services. Definition of the market, the conditions required for the realization of the marketing, the emergence of demand and the types of demand, the evolution of the understanding of marketing, the environmental aspects of the healthcare business and its effects on marketing practices. Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, healthcare applications. Customer orientation, hierarchy of interaction between the healthcare provider and its patients, customer orientation value matrix, how to be more customer oriented, ways to make a difference. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | General introduction and review of the topics to be covered during the semester | Non |
2) | Evolution of Marketing and Healthcare Marketing | |
3) | Service marketing and the role of marketing in health care | |
4) | Consumer behavior | |
5) | Marketing information system and marketing research | |
6) | Market segmentation and target market selection | |
7) | Growth strategies | |
8) | Strategic Marketing Planning | |
9) | Marketing mix elements in healthcare marketing | |
10) | Pricing, distribution, promotion in healthcare marketing | |
11) | New approaches in healthcare marketing: Relationship marketing and customer relationship management | |
12) | Consumer behavior in health care | |
13) | Marketing ethics | |
14) | Branding and Brand Management |
Course Notes / Textbooks: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
Learning Outcomes | 1 |
2 |
3 |
||
---|---|---|---|---|---|
Program Outcomes | |||||
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |||||
2) - Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | |||||
3) - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||||
4) - To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||||
5) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||||
6) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |
2) | - Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | |
3) | - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |
4) | - To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |
5) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |
6) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Homework | |
Report Writing |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation | |
Reporting | |
Bilgisayar Destekli Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Final | 1 | % 50 |
Paper Submission | 1 | % 20 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 6 | 3 | 18 |
Presentations / Seminar | 8 | 3 | 24 |
Paper Submission | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |