Week |
Subject |
Related Preparation |
1) |
What Is Accident, Neglect And Risk? |
Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) |
Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / |
Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir?
Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke /
Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) |
How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / |
Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu
Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) |
Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies |
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5) |
Crisis Management and Unpredictable Human Behaviors |
Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) |
Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis |
Lessons from Crises: Oil Companies and 'Niger Delta |
7) |
Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation |
Case Study: Exxon Valdez accident.
Case Analysis: Boeing's Successful Crisis Management. |
8) |
Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses |
Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) |
All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips |
Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) |
Crises and New Consumer Concept |
Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) |
Crisis Process and Changing Leadership |
Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) |
Crisis Management And Uncertainty |
Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) |
Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. |
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14) |
New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
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Program Outcomes |
Level of Contribution |
1) |
Learning the facts, concepts and principles related to tourism and hotel management |
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2) |
Having a theoretical and practical knowledge at the basic level related to the field |
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3) |
To be able to make analytical evaluations for tourism and travel sector |
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4) |
Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment |
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5) |
To be able to work efficiently in the tourism sector |
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6) |
Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide |
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7) |
Organizing, coordinating and developing departments in accommodation organizations |
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8) |
To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies |
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9) |
Demonstrating the ability to apply professional working techniques in food and beverage establishments |
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