FOREIGN TRADE(ENGLISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MFTR213

Course Name:

Marketing Analysis

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department/Faculty Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. MÜRÜVVET AKAR

Course Lecturer(s):

Öğr.Gör. MEHMET MURATOĞLU

Course Assistants:

Course Objectives:	The aim of this course is to inform students of understanding business activities in the workplace in a different perspective. The students have to identify the relation between the strategy and workplace.
Course Content:	• Classical Management • Neo-Classical Management • Modern Management • Quality Management • Empowerment • Strategic Management The Firm and its Problems • Information and Organization • Markets and Competitive Environment • Mission • Vision • Aim • Goal • Strategy • Tactic • Core Activities

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Understand the process of strategic management
2) • Understand how to use the core and additional activities in a business
2 - Skills
Cognitive - Practical
1) • Understand the properties of strategic terms in an organisation
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Discussion of Syllabus
2)	• Mission • Vision • Aim • Goal • Strategy • Tactic	lecture notes
3)	• Explain the Activities of Business	lecture notes
4)	• Classical Management • Neo-Classical Management • Modern Management	lecture notes
5)	• Specific Types of Management	lecture notes
6)	• Core Activities • Supportive Activities	lecture notes
7)	• Strategic Management Process • Hierarchy and Staff • Pyramid of Management	lecture notes
8)	midterm	lecture notes
9)	• Leadership Types in Weber’s Classification	lecture notes
10)	• SWOT Analysis • PEST Analysis • Market Types	lecture notes
11)	• The Factors That are Lying in Business’	lecture notes
12)	• Micro Environment • Macro Environment	lecture notes
13)	• National Environment • Strategic thinking	lecture notes
14)	• Economic System • Government Policy • Porter’s 5 Force	lecture notes
15)	final exam	lecture notes

Course Notes / Textbooks:	Okuma materyali, ödev fotokopileri ile birlikte haftalık olarak verilecektir. Reading material will be given on weekly basis together with the assignment sheets
References:	Modern İşletmecilik: İsmet Mucuk, Türkmen, İstanbul, 2015. Pazarlama Araştırmaları Ercan Gegez, Beta, 2018

Learning Outcomes	1	2	3
Program Outcomes
1) Being knowledgeable in the field of foreign trade and knowing the various documents used
2) Having basic knowledge about export and customs legislation
3) Having the knowledge of associating foreign trade with logistics management
4) To have knowledge about international trade organizations and European Union
5) To have knowledge of foreign trade financing
6) To have the practice of researching and reporting information with graduation Project
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8) To have basic knowledge in business administration and vision of international business
9) To have knowledge about basic methods used in financial accounting
10) Having effective communication skills in oral and written
11) Use at least one foreign language as scientific language

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being knowledgeable in the field of foreign trade and knowing the various documents used	2
2)	Having basic knowledge about export and customs legislation	3
3)	Having the knowledge of associating foreign trade with logistics management	1
4)	To have knowledge about international trade organizations and European Union	3
5)	To have knowledge of foreign trade financing	3
6)	To have the practice of researching and reporting information with graduation Project	3
7)	Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution	3
8)	To have basic knowledge in business administration and vision of international business	2
9)	To have knowledge about basic methods used in financial accounting	2
10)	Having effective communication skills in oral and written	2
11)	Use at least one foreign language as scientific language	2

Expression
Brainstorming/ Six tihnking hats
Lesson
Q&A / Discussion

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation