Logistics | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MIKA105 | ||||||||
Course Name: | Contemporary Approaches in International Marketing | ||||||||
Course Semester: |
Fall |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty/University | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi EKİN AKDENİZ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi DİLEK YALÇIN |
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Course Assistants: |
Course Objectives: | This course provides students with up-to-date information on international marketing. |
Course Content: | This course provides students with up-to-date information on international marketing. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Give information about the course and give information about the course materials | course notes |
2) | • Understanding the Business and Economics Framework • Identify the concept of supply • Identify the Demand Concept | course notes |
3) | • Knowing the Form of Price • Comment on the Market Balance • Defining Competition in the Market | course notes |
4) | • AMA's Marketing Definition • CIM Marketing Definition | course notes |
5) | • Reviewing the Marketing Environment • Discussing the Macro Market • Addressing the Micro Market | course notes |
6) | • Introduction to International Markets | course notes |
7) | • Production Period • Product Period • Classic Marketing Period • Modern Marketing Period | course notes |
8) | mid term | |
9) | • Identify the Difference Between Consumer and Customer • Classification of Consumers • Understanding Consumer Behavior | course notes |
10) | • Quality Definition • Request Description • Requirements Definition • Definition of Expectations | course notes |
11) | • To teach Marketing Mix (4P) | course notes |
12) | • To teach marketing mix (7P) | course notes |
13) | • Comparing the Marketing Mix for Goods (4P) and the Marketing Mix to Service (7P) | course notes |
14) | review |
Course Notes / Textbooks: | Eğitmen notları |
References: | Eğitmen notları |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |||||
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field | |||||
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||||
4) Ability to evaluate the basic knowledge and skills acquired in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | |||||
5) Having social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the results related to the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||||
6) Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |
2) | To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field | |
3) | To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |
4) | Ability to evaluate the basic knowledge and skills acquired in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | |
5) | Having social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the results related to the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |
6) | Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. |
Expression | |
Individual study and homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Application |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 8 | 24 |
Presentations / Seminar | 7 | 21 |
Homework Assignments | 14 | 42 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 135 |