Banking and Insurance
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MIKA105

Course Name:

Contemporary Approaches in International Marketing

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department/Faculty Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi EKİN AKDENİZ

Course Lecturer(s):

Dr.Öğr.Üyesi DİLEK YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:	This course provides students with up-to-date information on international marketing.
Course Content:	This course provides students with up-to-date information on international marketing.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students integrates sectoral and practical knowledge.
2 - Skills
Cognitive - Practical
1) Students gain basic marketing knowledge.
3 - Competences
Communication and Social Competence
1) Students integrate program-related information.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Give information about the course and give information about the course materials	course notes
2)	• Understanding the Business and Economics Framework • Identify the concept of supply • Identify the Demand Concept	course notes
3)	• Knowing the Form of Price • Comment on the Market Balance • Defining Competition in the Market	course notes
4)	• AMA's Marketing Definition • CIM Marketing Definition	course notes
5)	• Reviewing the Marketing Environment • Discussing the Macro Market • Addressing the Micro Market	course notes
6)	• Introduction to International Markets	course notes
7)	• Production Period • Product Period • Classic Marketing Period • Modern Marketing Period	course notes
8)	mid term
9)	• Identify the Difference Between Consumer and Customer • Classification of Consumers • Understanding Consumer Behavior	course notes
10)	• Quality Definition • Request Description • Requirements Definition • Definition of Expectations	course notes
11)	• To teach Marketing Mix (4P)	course notes
12)	• To teach marketing mix (7P)	course notes
13)	• Comparing the Marketing Mix for Goods (4P) and the Marketing Mix to Service (7P)	course notes
14)	review

Sources

Course Notes / Textbooks:	Eğitmen notları
References:	Eğitmen notları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Banking and define concepts related to the insurance profession. Banking and express numerical methods on insurance.
2) Banking and insurance companies is to apply numerical methods for using the necessary computer programs.
3) They can use a foreign language in oral and written communication and technology.
4) Banking and insurance companies is to use theoretical and practical knowledge about learning. Continuously monitors technological developments related to the field.
5) Data on the banking and insurance sectors can analyze and interpret. Followed by banking and insurance also related disciplines. They can offer suggestions to the sector's problems.
6) Banking prepare and execute the insurance-related projects.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Banking and define concepts related to the insurance profession. Banking and express numerical methods on insurance.
2)	Banking and insurance companies is to apply numerical methods for using the necessary computer programs.
3)	They can use a foreign language in oral and written communication and technology.
4)	Banking and insurance companies is to use theoretical and practical knowledge about learning. Continuously monitors technological developments related to the field.
5)	Data on the banking and insurance sectors can analyze and interpret. Followed by banking and insurance also related disciplines. They can offer suggestions to the sector's problems.
6)	Banking prepare and execute the insurance-related projects.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Application

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	8	24
Presentations / Seminar	7	21
Homework Assignments	14	42
Midterms	1	3
Final	1	3
Total Workload		135