ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Business Administration (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | BBA402 | ||||||||
| Course Name: | Strategy Applications | ||||||||
| Course Semester: |
Spring |
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| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Department Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The aim of this course, From a managerial point of view, this course aims to provide students with basic knowledge and skills in strategic management, environmental analysis, strategy formulation, implementation and control. Case studies are carried out on these issues. While discussing these issues, it will be linked to the applicability of globalization, innovation, sustainability and strategic management to the Turkish business context. |
| Course Content: | Will be able to analyze the basic structural features of the industry and the maturity level of the industry. • Will be able to develop the strategy that best suits the company according to the environment and industry conditions. • Will be able to create strategies and targets that will enable the company to make the most of its resources, competence and core competencies. • Will be able to discuss the critical situations and potential risks that will occur during the implementation of the strategy. • Will be able to explain strategy formation, implementation and control processes as a whole. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | What is strategy? Processes and variants? | none |
| 2) | Definition Processes | none |
| 3) | Analyzes Evaluations | none |
| 4) | Company Analysis Opportunities Evaluation | none |
| 5) | Company Analysis Opportunities Evaluation | none |
| 6) | Company Analysis Opportunities Evaluation | none |
| 7) | Company Analysis Opportunities Evaluation | Repetition of reading and reflection on new ideas |
| 8) | midterm exam | study midterm exam |
| 9) | Company Analysis Opportunities Evaluation | none |
| 10) | Company Analysis Opportunities Evaluation | none |
| 11) | Company Analysis Opportunities Evaluation | none |
| 12) | presentation | none |
| 13) | presentation | |
| 14) | presentation | none |
| 15) | final exam | study final exam |
Sources
| Course Notes / Textbooks: | İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu |
| References: | İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
4 |
3 |
5 |
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|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||
| 1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |||||||||
| 2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |||||||||
| 3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |||||||||
| 4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |||||||||
| 5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |||||||||
| 6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |||||||||
| 7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |||||||||
| 8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |||||||||
| 9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
| 10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration | |||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | 4 |
| 2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | 5 |
| 3) | Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | 4 |
| 4) | Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | 4 |
| 5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | 5 |
| 6) | Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | 5 |
| 7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | 4 |
| 8) | Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | 5 |
| 9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | 3 |
| 10) | Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration | 2 |
Learning Activity and Teaching Methods
| Lesson | |
| Homework |
Assessment & Grading Methods and Criteria
| Homework | |
| Bilgisayar Destekli Sunum |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |