ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Tourism and Hotel Management (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | BBA402 | ||||||||
| Course Name: | Strategy Applications | ||||||||
| Course Semester: |
Spring |
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| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Department Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The aim of this course, From a managerial point of view, this course aims to provide students with basic knowledge and skills in strategic management, environmental analysis, strategy formulation, implementation and control. Case studies are carried out on these issues. While discussing these issues, it will be linked to the applicability of globalization, innovation, sustainability and strategic management to the Turkish business context. |
| Course Content: | Will be able to analyze the basic structural features of the industry and the maturity level of the industry. • Will be able to develop the strategy that best suits the company according to the environment and industry conditions. • Will be able to create strategies and targets that will enable the company to make the most of its resources, competence and core competencies. • Will be able to discuss the critical situations and potential risks that will occur during the implementation of the strategy. • Will be able to explain strategy formation, implementation and control processes as a whole. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | What is strategy? Processes and variants? | none |
| 2) | Definition Processes | none |
| 3) | Analyzes Evaluations | none |
| 4) | Company Analysis Opportunities Evaluation | none |
| 5) | Company Analysis Opportunities Evaluation | none |
| 6) | Company Analysis Opportunities Evaluation | none |
| 7) | Company Analysis Opportunities Evaluation | Repetition of reading and reflection on new ideas |
| 8) | midterm exam | study midterm exam |
| 9) | Company Analysis Opportunities Evaluation | none |
| 10) | Company Analysis Opportunities Evaluation | none |
| 11) | Company Analysis Opportunities Evaluation | none |
| 12) | presentation | none |
| 13) | presentation | |
| 14) | presentation | none |
| 15) | final exam | study final exam |
Sources
| Course Notes / Textbooks: | İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu |
| References: | İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
4 |
3 |
5 |
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|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) Learning the facts, concepts and principles related to tourism and hotel management | ||||||||
| 2) Having a theoretical and practical knowledge at the basic level related to the field | ||||||||
| 3) To be able to make analytical evaluations for tourism and travel sector | ||||||||
| 4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | ||||||||
| 5) To be able to work efficiently in the tourism sector | ||||||||
| 6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | ||||||||
| 7) Organizing, coordinating and developing departments in accommodation organizations | ||||||||
| 8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | ||||||||
| 9) Demonstrating the ability to apply professional working techniques in food and beverage establishments | ||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Learning the facts, concepts and principles related to tourism and hotel management | |
| 2) | Having a theoretical and practical knowledge at the basic level related to the field | |
| 3) | To be able to make analytical evaluations for tourism and travel sector | |
| 4) | Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | |
| 5) | To be able to work efficiently in the tourism sector | |
| 6) | Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | |
| 7) | Organizing, coordinating and developing departments in accommodation organizations | |
| 8) | To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | |
| 9) | Demonstrating the ability to apply professional working techniques in food and beverage establishments |
Learning Activity and Teaching Methods
| Lesson | |
| Homework |
Assessment & Grading Methods and Criteria
| Homework | |
| Bilgisayar Destekli Sunum |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |