Business Administration | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MISL222 | ||||||||
Course Name: | Sales, Planning and Operation Techniques | ||||||||
Course Semester: |
Fall |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi DİLEK YALÇIN | ||||||||
Course Lecturer(s): |
Öğr.Gör. MEHMET MURATOĞLU |
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Course Assistants: |
Course Objectives: | This course provides students with basic marketing and sales knowledge |
Course Content: | This course provides students with basic marketing and sales knowledge |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Presentation about the course and provides information about the course materials | course notes |
2) | • Explaining the value chain • Explaining the Basic Activities in the Value Chain • Explaining the Support Activities in the Value Chain • Positioning Marketing in the Value Chain • Handling Generic Strategies | course notes |
3) | • Definition of Marketing and Related Concepts • AMA's Marketing Definition • CIM Marketing Definition | course notes |
4) | • Description of Goods • Service Description • Product description • Differences Between Marketing and Sales | course notes |
5) | • Establishing a Balance between Production and Marketing • Determining the Effect of Finance Function on Production • Determining the Effect of Finance Function on Marketing • Understanding the Marketing Department's Position in the Organization | course notes |
6) | • Establishing a Balance between Production and Marketing • Determining the Effect of Finance Function on Production • Determining the Effect of Finance Function on Marketing • Understanding the Marketing Department's Position in the Organization | course notes |
7) | • Evaluation of Project Concept | course notes |
8) | mid term | |
9) | • Planning of Operational Processes | course notes |
10) | • Basic Factors • Personal Factors • Social Factors • Cultural Factors • Economic Factors • Psychological Factors • Other Factors | course notes |
11) | • Addressing the Planning Process | course notes |
12) | • Identification of the problem • Alternative Development • Criteria Development • Select • Decision Making | course notes |
13) | • Focusing on Customer Concept and Concentrating on Customer Relations | course notes |
14) | review |
Course Notes / Textbooks: | Eğitmen notları |
References: | Eğitmen notları |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||
1) delivering firs-mamgement functions | |||||||
2) the manegment of human resorce | |||||||
3) managing the production proceses | |||||||
4) managing marketing activities | |||||||
5) operator financial / financial structure and manage. to give students an entrepreneurial spirit | |||||||
6) to learn about each business function | |||||||
7) leadership and communication skills to | |||||||
8) emotional intelligence and problem solving skills by giving priority to enable the mind |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | delivering firs-mamgement functions | |
2) | the manegment of human resorce | |
3) | managing the production proceses | |
4) | managing marketing activities | |
5) | operator financial / financial structure and manage. to give students an entrepreneurial spirit | |
6) | to learn about each business function | |
7) | leadership and communication skills to | |
8) | emotional intelligence and problem solving skills by giving priority to enable the mind |
Field Study | |
Peer Review | |
Brainstorming/ Six tihnking hats |
Oral Examination | |
Application | |
Individual Project |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 42 |
Project | 2 | 6 |
Quizzes | 7 | 21 |
Midterms | 2 | 9 |
Final | 3 | 15 |
Total Workload | 135 |