MFTR108 Essentials of Business Strategy Istanbul Okan UniversityDegree Programs FOREIGN TRADE(ENGLISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
FOREIGN TRADE(ENGLISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General course introduction information

Course Code: MFTR108
Course Name: Essentials of Business Strategy
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. MÜRÜVVET AKAR
Course Lecturer(s): Öğr.Gör. MEHMET MURATOĞLU
Course Assistants:

Course Objective and Content

Course Objectives: The aim of this course is to inform students of understanding business activities
in the workplace in a different perspective. The students have to identify the
relation between the strategy and workplace.
Course Content: • Classical Management
• Neo-Classical Management
• Modern Management
• Quality Management
• Empowerment
• Strategic Management The Firm and its Problems
• Information and Organization
• Markets and Competitive Environment
• Mission
• Vision

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Understand the process of strategic management
2) Understand how to use the core and additional activities in a business
3) Understand the properties of strategic terms in an organisation
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Discussion of Syllabus
2) • Mission • Vision • Aim • Goal • Strategy • Tactic Lecture Notes
3) Explain the Activities of Business Lecture Notes
4) • Classical Management • Neo-Classical Management • Modern Management Lecture Notes
5) Specific Types of Management Lecture Notes
6) Core Activities Supportive Activities Lecture Notes
7) Strategic Management Process • Hierarchy and Staff • Pyramid of Management Lecture Notes
8) Midterm
9) Leadership Types in Weber’s Classification Lecture Notes
10) SWOT Analysis • PEST Analysis • Market Types Lecture Notes
11) The Factors That are Lying in Business’ Lecture Notes
12) Micro Environment • Macro Environment Lecture Notes
13) National Environment • Strategic thinking Lecture Notes
14) Economic System • Government Policy • Porter’s 5 Force Lecture Notes
15) Final

Sources

Course Notes / Textbooks: Okuma materyali, ödev fotokopileri ile birlikte haftalık olarak verilecektir.
Reading material will be given on weekly basis together with the assignment
sheets
References: Business Essentials, Ronald J. Ebert, Pearson,11th Edition

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

Program Outcomes
1) Being knowledgeable in the field of foreign trade and knowing the various documents used
2) Having basic knowledge about export and customs legislation
3) Having the knowledge of associating foreign trade with logistics management
4) To have knowledge about international trade organizations and European Union
5) To have knowledge of foreign trade financing
6) To have the practice of researching and reporting information with graduation Project
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8) To have basic knowledge in business administration and vision of international business
9) To have knowledge about basic methods used in financial accounting
10) Having effective communication skills in oral and written
11) Use at least one foreign language as scientific language

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being knowledgeable in the field of foreign trade and knowing the various documents used
2) Having basic knowledge about export and customs legislation
3) Having the knowledge of associating foreign trade with logistics management
4) To have knowledge about international trade organizations and European Union
5) To have knowledge of foreign trade financing
6) To have the practice of researching and reporting information with graduation Project
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8) To have basic knowledge in business administration and vision of international business 5
9) To have knowledge about basic methods used in financial accounting
10) Having effective communication skills in oral and written
11) Use at least one foreign language as scientific language

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Midterms 1 1 1
Final 1 1 1
Total Workload 2