FOREIGN TRADE(ENGLISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MFTR110

Course Name:

Introduction to E-Commerce

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. MÜRÜVVET AKAR

Course Lecturer(s):

Öğr.Gör. ÖMER FAİK UĞUR

Course Assistants:

Course Objective and Content

Course Objectives:

The objectives of the course are to introduce the concept of electronic commerce,
and to understand how electronic commerce is affecting business enterprises,
governments, consumers and people in general.

Course Content:

Explain the components and roles of the Electronic Commerce environment.
• Explain how businesses sell products and services on the Web.
• Describe the qualities of an effective Web business presence.
• Describe E-Commerce payment systems.
• Explain how to meet the needs of Web site visitors.
• Identify and reach customers on the Web.
• Understand Web marketing approaches and elements of branding.
• Explain the client/server infrastructure that supports electronic commerce.
• Explain basic electronic commerce functions.
• Understand legal and ethical issues related to E-Commerce

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understands the concept of e-commerce in an integrated structure.
2) Establishes the relationship between e-commerce and conventional commerce.
3) Designes an e-commerce concept that can create added value.
4) Applies its own professional knowledge in e-commerce.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Syllabus
2)	• Describe the marketing communication • Explain parts of marketing communication • Describe e-business. • Explain parts of e-business	Lecture Notes
3)	• Marketing communication mix • Marketing communication plan • SOSTAC (situation, objectives, strategy, actions, control) • 3Ms (men, money, minutes/time) • Definition of communication theory • One, two and multi-step communication theories • Adoption model	Lecture Notes
4)	• Understanding the target market and their buying behaviour • Types of buying situation • Industrial and consumer buyers • Roles at the buying process • Buying process • Motivation and Maslow’s hierarchy of needs	Lecture Notes
5)	• Describe the media types • Describe media vocabulary • Choose media • Stages of media planning • Describe changing communication environment • Describe PESTLE analysis	Lecture Notes
6)	• Understand the role and importance of corporate identity • Understand different applications of corporate identity • Learn selling and sales management • Learn the role of advertising	Lecture Notes
7)	Understand the role and importance of corporate identity • Understand different applications of corporate identity • Learn selling and sales management • Learn the role of advertising ders notları course notes	Ders Notları
8)	Understand sales promotion • Understand direct marketing • Understand publicity and public relations	Lecture Notes
9)	Understand the role and importance of sponsorship • Understand to manage trade fairs/exhibitions • Understand the role and importance of exhibitions • Understand the role and importance of packaging in marketing communications • Review final project preparations	Lecture Notes
10)	Midterm exam
11)	Describe merchandising • Describe merchandising tools • Describe merchandising techniques • Describe 10 stages of developing a customer-care programme	Lecture notes
12)	Explain the evolution of e-commerce from its early years to today. • Identify the factors that will define the future of e-commerce. • Describe the major themes underlying the study of e-commerce. • Identify the major academic disciplines contributing to e-commerce.	Lecture Notes
13)	Explain the issues involved in choosing the most appropriate hardware for an e-commerce site. • Identify additional tools that can improve Web site performance. • Explain the important considerations involved in developing a mobile Web site and building mobile applications.	LEcture Notes
14)	Describe the features of traditional payment systems. • Identify the major e-commerce payment systems in use today. • Describe the features and functionality of electronic billing presentment and payment systems. • Identify the key components of e-commerce business models.	Lecture Notes
15)	Understand e-mail marketing • Understand to use internet to find potential business partners in international trade • Search internet to find buyer/seller information • Write effective business e-mails The role and importance of search engines in marketing (SEM) • Search Engine Optimization • Search Engine Marketing • Web site design for SEO and SEM	Lecture Notes
16)	Final Exam

Sources

Course Notes / Textbooks:	The Institution recognizes the use of the textbook in the classroom as part of the educational methodology and strategy applied in diverse materials. The textbook is part of the curriculum and is used to reach the student in an effective manner in the classroom. Every student is expected to acquire and use the textbook
References:	E-Commerce 2014 (Business, technology, society), 10th ed. Kenneth C. Laudon, Carol Gurecio Traver Pearson, 2014

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes
1) Being knowledgeable in the field of foreign trade and knowing the various documents used
2) Having basic knowledge about export and customs legislation
3) Having the knowledge of associating foreign trade with logistics management
4) To have knowledge about international trade organizations and European Union
5) To have knowledge of foreign trade financing
6) To have the practice of researching and reporting information with graduation Project
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8) To have basic knowledge in business administration and vision of international business
9) To have knowledge about basic methods used in financial accounting
10) Having effective communication skills in oral and written
11) Use at least one foreign language as scientific language

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being knowledgeable in the field of foreign trade and knowing the various documents used
2)	Having basic knowledge about export and customs legislation
3)	Having the knowledge of associating foreign trade with logistics management
4)	To have knowledge about international trade organizations and European Union
5)	To have knowledge of foreign trade financing
6)	To have the practice of researching and reporting information with graduation Project
7)	Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8)	To have basic knowledge in business administration and vision of international business	4
9)	To have knowledge about basic methods used in financial accounting
10)	Having effective communication skills in oral and written
11)	Use at least one foreign language as scientific language

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	1	3	3
Midterms	1	1	1
Final	1	1	1
Total Workload			5