Tourism And Hospitality Management
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MTUR104

Course Name:

Tour Planning

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. GÜLDEREN ARCA

Course Lecturer(s):

Öğr.Gör. EMRE TUNÇ

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to teach the tour operators the tour planning preparation, advertising and ticketing missions.

Course Content:

Introduction to Tour Design
• Structure of the Travel Sector
• Travel Agencies
• Tour Operators
• The importance of tour design and planning
• Investigation of consumer trends
• Investigation of competition conditions in the package tour market
• Explaining the Tour Design Process
• Tour Planning Process
• The process of buying
• Sales and Marketing Process
• Booking Process
• Tour Operation
• Operation Process
• Sales Next Services
• Pre-tour services
• After Tour Services
• Explaining the package tours according to the arrangement frequency
• Single Package Tours
• Serial Packet Tours
• Consecutive Package Tours
• Tours by Traveling Purpose
• Leisure Tours, Landscape Tours, Learning Tours, Religious &
Ethnic Tours, Adventure Tours, Ecological Tours
• Package tours according to the means of transportation
• Bus Tours Train Tours Flight Tours
• Definitions of tourism supply and demand
• Features of Package Tour Request
• Explaining the reasons why package tours are preferred by consumers
• Calculation of Tour Cost
• Planning the Tour

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Knows the elements of tour design.
2) Explain the Tour Designing Process and can realize the Tour Planning and Purchasing process
3) List the services before and after the sale of the package tour.
4) • Describe Package Tours. Can list the elements that make up the package tours.
5) Know the properties of consecutive package tours
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Introduction to Tour Design • Structure of the Travel Sector • Travel Agencies • Tour Operators	Recourse Book
2)	• The importance of tour design and planning • Investigation of consumer trends • Investigation of competition conditions in the package tour market	Recource Book
3)	• Explaining the Tour Design Process • Tour Planning Process •The process of buying	Recourse Book
4)	• Sales and Marketing Process • Booking Process	Recourse Book
5)	• Sales and Marketing Process • Booking Process	Resource Book
6)	• Sales Next Services • Pre-tour services • After Tour Services	Recourse Book
7)	• Tour and Package Tour Descriptions • Package Tour features • Package Touring Elements	Recource Book
8)	MIDTERM
9)	• Explaining the types of package tours • Independent Tours • Supervised Tours • Managed Tours	Resource Book
10)	• Explaining the package tours according to the arrangement frequency • Single Package Tours • Serial Packet Tours • Consecutive Package Tours	Recourse Book
11)	• Explaining package tours according to their distance • Short Distance Tours • Long Distance Tours	Resource Book
12)	• Tours by Traveling Purpose • Leisure Tours • Landscape Tours • Learning Tours • Religious & Ethnic Tours • Adventure Tours • Ecological Tours	Resource Book
13)	• Package tours according to the means of transportation • Bus Tours • Train Tours • Airplane Tours	Resource Book
14)	• Definitions of tourism supply and demand • Features of Package Tour Request • Explaining the reasons why package tours are preferred by consumers • Calculation of Tour Cost • Planning the Tour	Recourse Book
15)	FINAL EXAMINATION

Sources

Course Notes / Textbooks:	Kaynak Kitap/Recourse Book
References:	TURSAB Raports

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Can work in Travel Agencies
2) Can work in Fares & Ticketing and Airline Reservation Departments
3) They can work in various departments of hospitality management
4) Can work in various Departments of airlines
5) Those who fulfill the requirements of the YOK/ DGS Exam can continue University

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Can work in Travel Agencies	5
2)	Can work in Fares & Ticketing and Airline Reservation Departments	1
3)	They can work in various departments of hospitality management
4)	Can work in various Departments of airlines
5)	Those who fulfill the requirements of the YOK/ DGS Exam can continue University	1

Learning Activity and Teaching Methods

Field Study
Expression
Group study and homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	28	4	112
Homework Assignments	20	3	60
Midterms	1	1	1
Final	1	1	1
Total Workload			216