Tourism And Hospitality Management
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MTUR206

Course Name:

Marketing Techniques in Tourism

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. GÜLDEREN ARCA

Course Lecturer(s):

Öğr.Gör. EMRE TUNÇ

Course Assistants:

Course Objective and Content

Course Objectives:

The primary objective; In terms of world tourism sector and create awareness of innovations which make up the entire tourism function and organization in Turkey, the innovations and developments related institutions and to emphasize the importance of monitoring

Course Content:

• IIntroduction to Tourism Marketing,
• Necessity of Tourism Marketing
• Characteristics of Tourism Marketing
• Targets of Tourism Marketing
• Functions of Tourism Marketing
• Service Marketing Emerging in Tourism Enterprises Marketing Problems
• Methods for Solving Problems in Tourism Enterprises Emerging Marketing
Problems
• Methods for solving problems
• Characteristics of Turkey Market
• Market segmentation and Targeting in tourism establishments market
• Touristic Product Concept and Strategies
• Tourism Pricing Strategy in Tourism Marketing Research.
• Tourism Distribution System
• Marketing Research in Tourism.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Know the concept of tourism and marketing, understand the necessity of tourism marketing, explain the characteristics of tourism marketing.
2) Tourism Marketing will have information about the method to be followed in solving the problem and Turkey has a knowledge of the market.
3) Explain the differences between goods and services marketing and understand the necessity of Tourism Marketing and explain the characteristics of Tourism Marketing.
4) Have information about supply, demand and price formation and also have information about distribution channels.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)
1)	Introduction to Tourism Marketing, Necessity of Tourism Marketing	Resource Book
2)	• Necessity of Tourism Marketing	Resource Book
3)	• Characteristics of Tourism Marketing	Resource Book
4)	• Targets of Tourism Marketing	Resource Book
5)	• Functions of Tourism Marketing	Resource Book
6)	• Service Marketing Emerging in Tourism Enterprises and Marketing Problems	Resource Book
7)	Methods for Solving Problems in Tourism Enterprises Emerging Marketing Problems	Resource Kitap
8)	MIDTERM
9)	Methods for solving problems	Resource Book
10)	Characteristics of Turkey Market	Resource Book
11)	Market segmentation and Targeting in tourism establishments market	Resource Book
12)	Touristic Product Concept and Strategies	Resource Book
13)	• Tourism Pricing Strategy in Tourism Marketing Research.	Resource Book
14)	Tourism Distribution System, Marketing Research in Tourism.	Resource Book
15)	Fınal Examination

Sources

Course Notes / Textbooks:	Kaynak Kitap
References:	Resource Book

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes
1) Can work in Travel Agencies
2) Can work in Fares & Ticketing and Airline Reservation Departments
3) They can work in various departments of hospitality management
4) Can work in various Departments of airlines
5) Those who fulfill the requirements of the YOK/ DGS Exam can continue University

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Can work in Travel Agencies	5
2)	Can work in Fares & Ticketing and Airline Reservation Departments	1
3)	They can work in various departments of hospitality management	1
4)	Can work in various Departments of airlines	1
5)	Those who fulfill the requirements of the YOK/ DGS Exam can continue University	2

Learning Activity and Teaching Methods

Field Study
Lesson
Homework
Problem Solving

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	20	3	60
Homework Assignments	28	3	84
Midterms	1	1	1
Final	1	1	1
Total Workload			188