Provincial Governments
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

UMYYO212

Course Name:

E-COMMERCE and ELEKTRONIC MARKETING

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Dr.Öğr.Üyesi DİLEK YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi DİLEK YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:

This course will be able to the students to understand in addition to the traditional methods and along with the ever-increasing competition and the social, economic and technological advances of the world, the concept of digital marketing, as with all the disciplines, is also actively used on the digital platform in the present era of shows and information age.
The purpose of the present study is to analyze the consumer behaviour of the members of the Y Generation, who actively use the social media, in the population of Turkey, where the social media are used most among the world countries.

Course Content:

Digital marketing
Marketing 3.0
Generation Y
Digital Marketing Generation Y
Generation Y
Social Media Marketing
Social Media Marketing
Social media-gender
Social media-gender-shopping
Social media - Facebook
Social media-Twitter
Social Media -English Program

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Know e-commerce.
2) Know the types of e-commerce.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Disclosure of Digital Marketing
2)	E-Commerce features
3)	the importance of e-commerce
4)	payment instruments used in e- Commerce
5)	E-Commerce's effect
6)	E-commerce Executive Factors
7)	Effect of E-Commerce on Advertisement and Marketing
8)	Midterm
9)	E-Commerce Consumer Effects
10)	Creating a contract in e-commerce
11)	Contracting in E-Commerce
12)	Types of E-Commerce
13)	Types of E-Commerce
14)	Website on E-Commerce
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

Fırlar, F. B., & Deniz, Ş. (2010). Digital Newspapers and Marketing: An Analysis Related To Marketing Dynamics Of Digital Newspapers in Turkey - The Journal of International Social Research, 3 (11), 314-328.Karahasan, F. (2014). Taşlar Yerinden Oynarken: Dijital Pazarlamanın Kuralları. İstanbul: Doğan Egmont Yayıncılık.

Kotler, P. & Kartajaya, H. & Setiawan, I. (2011). Marketing 3.0. İstanbul: Optimist Yayınları.

LOWER, J., Brace. (2010). Yourself Here Comes Generation Y. Critical Care Nurse, 28 (5), pp. 80.
Kuyucu, M & Karahisar, T. (2013). Yeni İletişim Teknolojileri ve Yeni Medya. İstanbul: Zinde Yayıncılık.

References:

Ders Notları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2
Program Outcomes
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level.
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field.
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License
4) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner.
5) To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.
6) Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level.	1
2)	To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field.	1
3)	To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License	1
4)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner.	1
5)	To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.	1
6)	Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project.	1

Learning Activity and Teaching Methods

Individual study and homework
Web Based Learning

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 20
Final	1	% 80
total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	42	588
Midterms	1	1	1
Final	1	1	1
Total Workload			590