Logistics Management (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | THMA235 | ||||||||
Course Name: | Tourism Marketing | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. FADİL ÖZBAĞI | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course teaches students how to identify, develop, and promote tourism and hospitality products and services. Issues such as marketing, sales, advertising, and promotion for the tourism and hospitality industry will be explored, along with basic planning and financial topics. Case studies will be used to illustrate both areas of opportunity and challenges to product development. |
Course Content: | Analysis of tourism service systems, consideration of management and marketing concepts in travel and tourism, understanding managerial approaches and the marketing mix for travel and tourism, application of managerial and marketing strategies and principal marketing tools in travel and tourism industry. Tourism marketing in local, national, international and global contexts. Tourism management and marketing in Turkey. Comparisons. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Travel and Tourism through Systematic Approach | Homework: assigned reading for next class session |
2) | Special Features of Travel and Tourism Marketing | Homework |
3) | Life-cycle of Tourism Destinations | |
4) | Destination Development & Sustainability; Carrying Capacity of Destinations | |
5) | Product Formulation and Pricing | |
6) | Market Segmentation and Market Research | Homework |
7) | ICT’s and Tourism Marketing, Marketing Strategies, Tactics | |
8) | Mid-term Exam | |
9) | Assessment and Analysis Methods in Destination Development; Marketing Strategies | |
10) | Approaches in Urban & Rural Tourism Planning; Responsible Tourism/Slow Tourism/Nature-Based Tourism, Strategic and Regional Planning | Homework |
11) | Presentations and Discussion | Homework |
12) | Case Study presentation and discussion | Homework |
13) | Paydaşların Hedef Gelişiminde Katılımı ve Yönetimi | |
14) | Review of the Course | |
15) | Final Exam |
Course Notes / Textbooks: | Marketing for Hospitality and Tourism, ISBN-13: 978-0132784023 ISBN-10: 0132784025 Philip Kotler, John T. Bowen, 6th ed., 2013, Prentice Hall |
References: | Hocanın önerdiği diğer kaynaklar |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Discloses basic knowledge of international logistics, including development process, new and determinative concepts, scientific methodology, theory and models of logistics discipline. | ||||||||
2) Uses appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in relevant areas, interpret the results and suggest solutions. | ||||||||
3) Designs a logistics system that will support the business mission and objectives. | ||||||||
4) Identifies uncertainties in the logistics and supply chain processes and takes measures to mitigate risks. | ||||||||
5) Can discover and create entrepreneurial opportunities and experience to successfully build and develop self-employment. | ||||||||
6) Analyzes the complex and rapidly changing conditions, the dynamics of the national / international business world, the relevant international logistics and supply chain environment | ||||||||
7) Can translate and explain the contents of documents written in English related to the field. | ||||||||
8) Communicates in written and spoken English with people of different social backgrounds, has global competence in tracking and interpreting global dynamics in logistics and supply chain fields. | ||||||||
9) Can demonstrate personal, professional, social and work ethic standards, assesses the ethical dimensions of the various applications in relevant fields, and becomes aware of the importance of ethical behavior in the process of collecting value added. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Discloses basic knowledge of international logistics, including development process, new and determinative concepts, scientific methodology, theory and models of logistics discipline. | |
2) | Uses appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in relevant areas, interpret the results and suggest solutions. | |
3) | Designs a logistics system that will support the business mission and objectives. | |
4) | Identifies uncertainties in the logistics and supply chain processes and takes measures to mitigate risks. | |
5) | Can discover and create entrepreneurial opportunities and experience to successfully build and develop self-employment. | |
6) | Analyzes the complex and rapidly changing conditions, the dynamics of the national / international business world, the relevant international logistics and supply chain environment | |
7) | Can translate and explain the contents of documents written in English related to the field. | |
8) | Communicates in written and spoken English with people of different social backgrounds, has global competence in tracking and interpreting global dynamics in logistics and supply chain fields. | |
9) | Can demonstrate personal, professional, social and work ethic standards, assesses the ethical dimensions of the various applications in relevant fields, and becomes aware of the importance of ethical behavior in the process of collecting value added. |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 112 |
Midterms | 1 | 12 |
Final | 1 | 15 |
Total Workload | 187 |