New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD225

Course Name:

Yeni Medya ve Eleştirel Kuram

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi AYŞE NAZLIHAN BEŞİKTAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	To reach the new media concept with criticial point of view, to examine and understand how new media and related technologies are used at the backstage and learn the unwanted sociological and individual effects.
Course Content:	economy politics of new media, critical view of capitalist system, alternative media's role for challenging, second media age, postmodernism, information sharing, political power of social media, public space.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Explaining what criticism is and what it is aimed at, comparing critical thinking with traditional criticism in the media axis, knowing the theoretical approaches about critical media analysis, gaining the ability to question and think critically against digital media products.
2 - Skills
Cognitive - Practical
1) To know how to use communication theories in approaching social problems, to compare different paradigms in the field of new media towards individuals, society and media, to analyze both traditional and digital media products with critical thinking.
3 - Competences
Communication and Social Competence
1) Knowing how to use communication theories in approaching social problems. To be able to analyze racist, sexist and discriminatory discourses in the media with the learned theoretical approaches, to develop and put these studies into practice with a sense of social responsibility.
2) Knowing how to use communication theories in approaching social problems. To be able to analyze racist, sexist and discriminatory discourses in the media with the learned theoretical approaches, to develop and put these studies into practice with a sense of social responsibility.
Learning Competence
1) To be able to explain the methodological difference of traditional criticism and critical thinking by showing competence in the theoretical dimension of his field, to be able to explain the main problems and interests of cultural studies approach in comparison with classical Marxist media criticism.
Field Specific Competence
1) To be able to explain the historical and intellectual origins of critical theories. To be able to evaluate the conceptual moments of Frankfurt School's social and media criticism. Acting in accordance with both social values and communication ethics in studies on media and critical theories.
Competence to Work Independently and Take Responsibility
1) To be able to carry out an advanced study related to critical theories independently. To distinguish the thematic interests of cultural studies and to connect them with new social movements. To be able to analyze the media practices of the society in which they live with individual studies.

Lesson Plan

Week	Subject	Related Preparation
1)	Protecting consumers in syber space.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
2)	Facebook and critical theory, facebook user as empatic worker.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
3)	Facebook and critical theory, facebook user as empatic worker.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
4)	Facebook ve Twitter social media and politics, digital activism.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
5)	Silicon Valley and digital sociology.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
6)	Media convergence and cultural logic.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
7)	Alan Kay and Global Media Machine.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
8)	Midterm.	.
9)	Google Capitalism, Economy politics of Google Company	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
10)	Postmodern realities, Reality problematic, postmodern subject.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
11)	restructuring digital democracy.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
12)	The role of alternative media.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
13)	The dangers of internet freedom.	Yeni Medya kuramları (Prof.Dr. Filiz Aydoğan)
14)	Revision	.
15)	Final Exam.	-

Sources

Course Notes / Textbooks:	Yeni medya kuramları, Prof. Dr. Filiz Aydoğan. New Media, Cultural Studies, and Critical Theory after Postmodernism Automodernity from Zizek to Laclau
References:	New Media Theories, Prof. Dr. Filiz Aydoğan. New Media, Cultural Studies, and Critical Theory after Postmodernism Automodernity from Zizek to Laclau

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	5
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	3
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	3
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	5
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	3
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	5

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Lesson
Reading
Homework
Report Writing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation
Reporting

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	16	53
Midterms	1	3
Final	2	6
Total Workload		107