Health Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD416 | ||||||||
Course Name: | Data Mining in New Media | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. HAMZA ŞAMLIOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Data mining, which has an important place in determining the target audience-communication language and strategy in the field of communication and marketing, also tells what the content density is saying positively and negatively and what it usually talks about. In addition, it is also effective in producing insight, product development and risk-crisis management. The aim of the course is to enable students, who aim to take part in the new media sector, to manage social media effectively and to communicate correctly with consumers on social media by analyzing content. |
Course Content: | Data analysis, data categorization and data interpretation, social media monitoring, social listening, data mining, insight production, product development, risk-crisis management, reporting. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Information transfer for the digital communication industry. What is data mining and where is it used? | None |
2) | Focus group review with in-class practice. PDPL rules in data mining. | none |
3) | Group examination on social media and evaluation of results with in-class practice. Examples of data mining research in new media. | none |
4) | Personal and corporate profile review with In-class practice. | none |
5) | Brand language and brand strategy. Analysis and determination of language and strategy with data mining. | none |
6) | Student reviews and presentations on brand language and brand strategy. | none |
7) | Midterm Exam. | .. |
8) | Risk and crisis management in social media. Important examples of crisis in the history of social media and the role of data mining in crisis communication. | none |
10) | The importance of data mining for accurate and effective insight. Insight examples reached by data mining. | none |
11) | Agenda review and insight capture with data mining. Presentation of captured insights. | none |
12) | What is Responding management, how is it done? What are the rules? Why is it important for accounts in the new media? | none |
13) | Coding system in Data Mining. Sample coding with the installed system. | none |
14) | How to use the data coding tool Somera? What are the features? Research examples with data mining in new media. | https://www.somera.com.tr/ |
15) | Final Exam | .. |
Course Notes / Textbooks: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
References: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
Learning Outcomes | 1 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||||
1) Defines and interprets the concepts in the field of health and health management. | ||||||||
2) Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. | ||||||||
3) Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. | ||||||||
4) Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. | ||||||||
5) Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. | ||||||||
6) Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. | ||||||||
7) Uses the computer programs required by the field and information and communication technologies. | ||||||||
8) Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. | ||||||||
9) Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Defines and interprets the concepts in the field of health and health management. | |
2) | Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. | |
3) | Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. | |
4) | Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. | |
5) | Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. | |
6) | Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. | |
7) | Uses the computer programs required by the field and information and communication technologies. | |
8) | Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. | |
9) | Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Group project | |
Presentation | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 2 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 14 | 28 |
Study Hours Out of Class | 16 | 80 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 197 |