Week |
Subject |
Related Preparation |
1) |
General of the Course and Explanation of the topics to be examined throughout the semester
|
General of the Course and Explanation of the topics to be examined throughout the semester
|
2) |
Elements of Visual Communication
Elements of Visual Communication
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
3) |
Ways of Seeing and Advertising
Ways of Seeing and Advertising
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
4) |
Classical Painting and Advertising Relations
Classical Painting and Advertising Relations
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
5) |
Women's Visuals and Advertising
Women's Visuals and Advertising
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
6) |
Psychology Theories Used by Advertisers
Psychology Theories Used by Advertisers
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
7) |
Use of Freud's Personality Theory in Advertising
Use of Freud's Personality Theory in Advertising
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
8) |
Midterm |
Ad Analysis Homework Presentations
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
Application about the subject given in the classroom |
9) |
Ad Analysis Homework Presentations
|
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
Application about the subject given in the classroom |
10) |
Anti Advertisement and Application Formats
Anti Advertisement and Application Formats
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
11) |
Graphic International Code of Ethics
Graphic International Code of Ethics
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
12) |
Advertising Briefs and Elements
Advertising Briefs and Elements
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
13) |
Documentary Watch and related exam
Documentary Watch and related exam
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
14) |
General Discussion on Graphical Ethical Rules
General Discussion on Graphical Ethical Rules
In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.
|
Application about the subject given in the classroom |
15) |
FİNAL |
The delivery of the product of the student's knowledge including the gains learned in 14 weeks with the project.
There was a discussion and an end-of-year evaluation. |
|
Program Outcomes |
Level of Contribution |
1) |
Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education. |
3 |
1) |
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
2) |
- Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field.
- To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. |
3 |
3) |
- To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication.
- Share ideas and suggestions for solutions to issues related to the field with experts and non-experts.
- Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. |
|
4) |
- To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs.
- be able to lead their study to an advanced level of education or to a profession at the same level.
- Learning to survive is not a conscious winner. |
3 |
5) |
- To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field.
- Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environment protection, occupational health and safety |
3 |
6) |
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
7) |
Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır.
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
10) |
Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır.
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
11) |
Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır.
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
12) |
Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır.
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
13) |
Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır.
They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms. |
|
14) |
Finaly |
|