E-MBA504 Business EconomicsIstanbul Okan UniversityDegree Programs Logistics ManagementGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Logistics Management
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

General course introduction information

Course Code: E-MBA504
Course Name: Business Economics
Course Semester: Fall
Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 8
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department Elective
Course Level:
Master TR-NQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Mode of Delivery:
Course Coordinator : Prof. Dr. AYLİN SOYDAN
Course Lecturer(s): Seher ERKAL
Prof. Dr. FATMA ÇİĞDEM ÇELİK
Dr.Öğr.Üyesi İREM YALKI
Dr.Öğr.Üyesi MEHMET GÖKHAN GÖKTAN
Prof. Dr. AYLİN SOYDAN
Assoc. Prof. ABDÜLKADİR TUNA
Prof. Dr. MUSTAFA ERDİNÇ TELATAR
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to cover micro aspects of the economic analysis from the perspective of the business units. The indivdual consumer behavior and the firm specific desicion manking processes are going to be discussed by focusing on the market structure that two sides integrate in.
Course Content: Efficiently and efficiently managed businesses are more successful in a competitive environment. Efficient management of businesses is based on business economics bases. Although the work is different, there are common issues and common problems for businesses. The business economy tries to determine how to act by exploring these commonalities and the principles, rules and methods that will bring about problems. In this context, the main interest of the business economy is to examine all aspects of economic events such as purchasing, trading, financing which will occur in the business until the end of its life. Business economics; general economy, behavioral sciences, statistics and mathematics.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Define market characteristics.
2 - Skills
Cognitive - Practical
1) Recall and explain varieties of cost, flexibility and scale economies.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Describe and explain the importance of supply and demand and their interaction in price determination.
2) • Define, explain and compare market structures.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Describes the basic concepts of business economics. • Recognizes the importance of decreasing yields. • Describes the competitive environment of the firm.
2) • Identify the factors that shift the demand curve. • Understands the importance of the consumer for the company. • Talebin classifies goods according to price and response to income change. • Calculates elasticity. • Understand the relationship between elasticity and total revenue.
3) • distinguish total, average and marginal costs. • Determines the level of output that maximizes profits. • It distinguishes between variable and fixed costs. • Understand the external and internal scale economies.
4) • Understands the effects of price and price factors. • Measures the response of the supply to various factors. • Recognize supply and value chains. • Explains resource-based theory with transaction costs. • Describes various corporate structures such as vertical and horizontal. • The manufacturer explains the excess.
5) • Understand how the equilibrium prices are formed. • They explain how your unbalance is getting out of hand. • Explain how demand and supply changes affect the price. • Explain the role of price mechanism in resource allocation.
6) midterm exam
7) • Understands the importance of long and short term analysis in full-scale. • Understands the role of excess profits. • Distinguishes allocation and production activities. • Pareto understands optimality.
8) • Understand why the monopolist is pricing. • They open entry barriers to the market in the monopoly market. • Explains the effect of monopoly on effectiveness. • Measures the degree of monopoly power by various methods.
9) • Understand the role of product differentiation. • Monopolistic competition understands welfare costs. • Explains the balance of monopolistic competition in short and long walks
10) • Understands firm behavior in oligopolistic markets. • Understand the impact of a firm on other firms in oligopolistic markets. • understands mutual dependence. • Describes the different strategies of the oligopolists. • understands two models explaining oligopoly.
11) • Explain competitive strategy and competitive advantage. • Explains the importance of Porter's five force models in industry analysis. • Describe the importance of generic strategies.
12) • The price recognizes how a competitive economy is identified. • distinguish different generic pricing strategies. • Understand the pricing strategy differences in different market structures.
13) • Defines market failures, public goods. • Recognize the state's intervention in the market. • Understand the state's role in the economy. • Recognizes the importance of industrial policy for industry. • understands the principles of the competition law.
14) • Distinguishes future modeling of relationships between important variables. • Understand demand forecasting. • Data for demand forecast describes which methods are used in the aggregate.
15) final exam

Sources

Course Notes / Textbooks:  J.Sloman,D.Garratt,J.Guest and E.Jones,Economics for Business,8th ed.Pearson,2019.
 Muammer Doğan,İşletme Ekonomisi ve Yönetim,12.Basım,Nobel Yayınevi,2021.
 Genel İşletmecilik Bilgileri, Demek Varoğlu, Doğan Tuncer, Doğan Yaşar Ayhan, Siyasal Kitabevi, Ankara, 2007.
 İşletme Ekonomisi, Tamer Müftüoğlu, Turhan Kitabevi, 2003.
 Boone, Kurtz, Çağdaş İşletme, Nobel yayınevi, çev.edit. Azmi Yalçın, 14.basımdan çeviri.
 Dilber Ulaş, Küreselleşme Sürecinde Dışa Açılma Stratejileri, Nobel Yayınevi, 2009, Ankara.
 Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınları , 8.basım, 2016.
 Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, 2015.
References:  J.Sloman,D.Garratt,J.Guest and E.Jones,Economics for Business,8th ed.Pearson,2019.
 Muammer Doğan,İşletme Ekonomisi ve Yönetim,12.Basım,Nobel Yayınevi,2021.
 Genel İşletmecilik Bilgileri, Demek Varoğlu, Doğan Tuncer, Doğan Yaşar Ayhan, Siyasal Kitabevi, Ankara, 2007.
 İşletme Ekonomisi, Tamer Müftüoğlu, Turhan Kitabevi, 2003.
 Boone, Kurtz, Çağdaş İşletme, Nobel yayınevi, çev.edit. Azmi Yalçın, 14.basımdan çeviri.
 Dilber Ulaş, Küreselleşme Sürecinde Dışa Açılma Stratejileri, Nobel Yayınevi, 2009, Ankara.
 Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınları , 8.basım, 2016.
 Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, 2015.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

Program Outcomes
1) Can understand and use the basic knowledge and existing theories about logistics and supply chain management (logistics systems design and planning, purchasing, manufacturing, inventory management, strategic alliances, risk management, performance measurement etc.)
2) Can develop appropriate strategies for efficient usage of logistics and supply chain system, and can make system designs which supports the enterprice’s mission an vision
3) Can identify uncertainties in logistics and supply chain processes, and take measures for managing risks
4) Can evaluate situations in supply chain management and determine what problems in the system and analyze them
5) Can generate innovative solutions to problems of supply chain management and applications and can make recommendations for improving performance
6) Do know general concept and practice of the basic administration science such as economics, accounting, human resource management, international trade and integrate this knowledge for designing logistics and supply chain systems.
7) Can understand complex and rapidly changing global and national business community and the main players, conditions and dynamics of international logistics environment
8) It aware of the legal frameworks that shape the international logistics activities and evaluates appropriateness of these activities to the national and international legislation and regulations
9) Selects and the necessary resources to collect and analyze data in matters relating to the area and uses effectively and makes correct inferences from researches and be able to report these data
10) Can use softwares and applications are using in the field of logistics management

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Can understand and use the basic knowledge and existing theories about logistics and supply chain management (logistics systems design and planning, purchasing, manufacturing, inventory management, strategic alliances, risk management, performance measurement etc.)
2) Can develop appropriate strategies for efficient usage of logistics and supply chain system, and can make system designs which supports the enterprice’s mission an vision
3) Can identify uncertainties in logistics and supply chain processes, and take measures for managing risks
4) Can evaluate situations in supply chain management and determine what problems in the system and analyze them
5) Can generate innovative solutions to problems of supply chain management and applications and can make recommendations for improving performance
6) Do know general concept and practice of the basic administration science such as economics, accounting, human resource management, international trade and integrate this knowledge for designing logistics and supply chain systems.
7) Can understand complex and rapidly changing global and national business community and the main players, conditions and dynamics of international logistics environment
8) It aware of the legal frameworks that shape the international logistics activities and evaluates appropriateness of these activities to the national and international legislation and regulations
9) Selects and the necessary resources to collect and analyze data in matters relating to the area and uses effectively and makes correct inferences from researches and be able to report these data
10) Can use softwares and applications are using in the field of logistics management

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Homework
Problem Solving
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Individual Project
Group project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 20
Midterms 1 % 30
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 14 98
Homework Assignments 12 12
Midterms 4 36
Final 6 46
Total Workload 237