New Media | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | GSTE358 | ||||||||
Course Name: | Gastronomy and Media | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | |||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. İLKAY GÖK | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of this course is to provide a critical view of the relationship between media and popular culture in contemporary societies. Popular culture / mass culture, decisive means of mass communication in the world and in Turkey, effects, media-society relationship, hegemony, gives information about the concepts of feminism and colonization. |
Course Content: | Syllabus Evaluation of popular culture from a general point of view evaluation of ideology Evaluation of media theories Social media evaluation Evaluation of structuralism and post structuralism theories Midterm exam Evaluation of the concept of hegemony Evaluation of media and "other" problem Evaluation of the theories of feminism Evaluation of the concept of postmodernism Evaluation of popular culture in Turkey |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Distribution of the course syllabus at the beginning of the course, • To explain the content of the course to the students, • Meet • Sharing the expectations, | No data |
2) | • Defining the concepts of Popular Culture, Capitalism and Mass Culture | reading |
3) | • Looking / Seeing: Representing, defining the concepts of image, ideology and meaning | reading |
4) | • General definition of media theories | reading |
5) | • Identification of social media and media exchange issues with examples | reading |
6) | • Definition of Structuralism and Post Structuralism theories • Introducing and analyzing the theories of Ferdinand de Saussure, Claude Levi-Strauss and Will Wright | reading |
7) | • Definition of Structuralism and Post Structuralism theories • Roland Barthes: Introducing and analyzing the theories of Mythologies, Jacques Derrida and Jacques Lacan | reading |
8) | • To test the competencies of the topics covered in the 7-week process with the midterm exam. • Resolves midterm exam questions and reports any deficiencies. | none |
9) | • Introduction of Antonio Gramsci • Introducing and analyzing the concepts of Hegemony and Ideology | reading |
10) | • Introducing the problem of representing the media and the “Other” | reading |
11) | • Introducing gender and feminism theories | reading |
12) | • Introducing the concept of postmodernism • Introduction and analysis of the theories of Jean-Francois Lyotard, Jean Baudrillard and Fredric Jameson | reading |
13) | • introducing and analyzing issues of popular culture in Turkey | reading |
14) | • A general review before the final exam | review |
15) | • A general review before the final exam | review |
16) | Final Exam | No data |
Course Notes / Textbooks: | Cultural Theory and Popular Culture: An Introduction, 3th edition ©2001 | Pearson| Published: December 22, 2001 ISBN-10: 0582423635 |
References: | Storey, John, Cultural Theory and Popular Culture: An Introduction, 3th edition, Boston: Pearson, 2001 |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
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Program Outcomes | ||||||||
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | ||||||||
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | ||||||||
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | ||||||||
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | ||||||||
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | ||||||||
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | |
2) | 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | |
3) | 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | |
4) | 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | |
5) | 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | |
6) | 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Reading | |
Homework | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 47 |