New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD111

Course Name:

Behavioral Sciences and Communication

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	8

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi FATMA YONCA TUNÇ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to comprehend the importance of communication and behavior in daily life and business life, to learn behavior models that will create a healthy communication environment in social sense, to provide the necessary information to be an effective and successful individual in today's social structure.
Course Content:	Organizational structure, organizational communication, organizational culture, motivation, attitudes, learning, personality, values, beliefs, culture, emotions, role behaviors, communication and social groups, social status.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to interpret the basic sources of human behavior, to understand the different approaches that explain the factors that shape human behavior, to explain the effect of culture in behavior, to categorize the types of communication, mastering effective communication methods.
2 - Skills
Cognitive - Practical
1) To be able to use theoretical and factual knowledge about human behavior, effective communication types, culture and communication in every aspect of life, to identify motivation sources in human actions, to distinguish cultural differences and to carry this awareness to social life.
3 - Competences
Communication and Social Competence
1) Demonstrate an attitude towards solving social problems with the ability to detect situations affecting interpersonal relations, Eliminating behavior conflicts not only in interpersonal communication, but also in organizational communication with the acquired theoretical infrastructure, to be able to propose and implement constructive projects for the social environment in which he lives by combining effective communication skills and social responsibility awareness.
Learning Competence
1) Critical approach to information gained in the fields of human behavior, interpersonal communication, effective communication, making suggestions for change and implementation,To be able to critically address the processes related to communication and to present different perspectives, In this sense, understanding the importance of lifelong learning and developing a tendency to apply this approach with the awareness that communication and behavior models are an integral part of social life.
Field Specific Competence
1) Acting in accordance with both social values and communication ethics in studies on human behavior and communication. To act in accordance with ethical and scientific values and to make decisions.
Competence to Work Independently and Take Responsibility
1) To be able to conduct an advanced study on communication and behavioral science independently. Understanding processes such as perception, attribution, learning, culture and using them in social life. To be able to bring practical solutions to problems encountered in communication between individuals and put them into practice.

Lesson Plan

Week	Subject	Related Preparation
1)	Relationship with Behavioral Sciences and Other Social Sciences.
1)	The position of Behavioral Sciences in the discipline of communication.
3)	Personality, Self and behavior.
4)	Perception, Attitudes and emotions.
5)	Learning Concept and Learning Theories.
6)	Concept of group and types of social groups.
7)	Midterm Exam.
8)	Organizational communication.
9)	Organizational culture and entrepreneurship culture.
10)	Conflict and stress: factors that disrupt organizational communication.
11)	Concept of Job Satisfaction.
12)	Current debates in behavioral sciences.
13)	Future trends on the basis of communication discipline.

Sources

Course Notes / Textbooks:	Şimşek, Şerif, Akgemci, Tahir ve Çelik, Adnan (2011). Davranış Bilimlerine Giriş ve Örgütlerde Davranış, Ankara: Gazi Kitabevi.
References:	Güney, S. (2017). Davranış Bilimleri. Ankara: Nobel Akademik Yayıncılık.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	4
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	5
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	4
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Brainstorming/ Six tihnking hats
Lesson
Reading
Role Playing
Q&A / Discussion
Social Activities
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Observation
Individual Project
Reporting
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	16	96
Midterms	1	3
Final	1	3
Total Workload		147