Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

GIT437

Course Name:

Visual Communication Atelier III

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	2	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi MİRA ELİF DEMİRHAN

Course Lecturer(s):

Öğr.Gör. ÖZGÜN PELİN ÖZYOL
Dr.Öğr.Üyesi SEDEF BİNGÖL ÇETİNKAYA
Dr.Öğr.Üyesi MİRA ELİF DEMİRHAN

Course Assistants:

Course Objective and Content

Course Objectives:

To make experiments by producing projects that can solve graphic design problems in middle and advanced level by using expression methods such as typography, illustration, photography, and to gain a visual language creation by using symbolism and semiology.

Course Content:

It is a project-based course. The projects to be applied by the student in the workshop are about entering the world of professional graphic design. The students are given projects in order to expose students' imagination and talents, to focus on creativity and new approaches. It is expected that various graphic design applications applied in the world will be investigated, examined, questioned and projects will be carried out to create new forms. The course aims to help students to develop creative visual solutions by combining their practical skills with theoretical knowledge by understanding the most complex communication problems by giving them examples of communication tools that are constantly renewed by the developing technology and the most common uses.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) To be able to make theoretical readings in the context of visual communication.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Sources

Course Notes / Textbooks:

......

References:

-Görsel İletişim ve Grafik Tasarım (Tevfik Fikret Uçar),
-İletişim ve Grafik Tasarım (Emre Becer),
-Semboller ve Yorumları (Necmettin Ersoy),
-Görüntü Estetiği (Levent Kılıç), Yazı İnsanlığın Belleği (Georges Jean),
-Designing Brand Identity: A Complete Guide to creating, Building, and maintaining Strong Brands , Alina Wheeler (2009), John Villey and Sons Inc.,
-Görsel Düşünme, Rudolf Arnheim (1997) University of California Press, Metis Yayınları 2004,
-The Advertising Concept Book, Pete Barry (2008) Thames & Hudson,
-Grafik Tasarim Ne İçindir?, Alice Twemlow (2006) RotoVision SA, What Is Graphic Design For?, Yem Yayin 2008,
-Non-Designer's Design Book, Robin Williams (2008) 3rd Edition, Peachpit Press
-Grafik Tasarım Dergileri. (Eye Magazine, Communication Arts, Archive, Computer Arts, Print Magazine)

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
3) 2
4) 1 2 3
5) 1 2
6) 4 5
7) 9
8) 7

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
3)	2	5
4)	1 2 3	5
5)	1 2	4
6)	4 5	5
7)	9	5
8)	7	5

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Group study and homework
Lab
Reading
Homework

Assessment & Grading Methods and Criteria

Homework
Application
Group project
Presentation
Reporting
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Application	16	2	32
Field Work	16	2	32
Homework Assignments	16	1	16
Total Workload			112

Week	Subject	Related Preparation
1)	Introduction to the course; content, expectations about the course, general information.	.....
2)	A one-day mini brand project study in the workshop to test the student's brand awareness graphically.	.....
3)	Evaluation of branding study and general theoretical knowledge about Corporate Identity Design. Giving the term project.	.....
4)	To create the company content to design the brand to analyze the corporate identity design and start the company name studies with the brainstorming technique.	......
5)	Evaluation of the name studies through the company we selected, giving revisions. Starting the construction of the visual world by the company and brand name it has chosen.	.......
6)	Typographic approach studies by company and brand name. Typographic design of logo process.	.......
7)	Evaluation of logo sketches. working on revisions and diversifying draft studies and trials. starting to original work and color trials.	.......
8)	logo logotype work with the specified typographic, PAFTA and file delivery, workshop presentation and critic. (midterm exam.)	......
9)	starting on logo logotype to business cards, letterhead and start the work of diplomat envelope design.	.......
10)	Evaluation of business card studies and revisions by 20 sketches. Preparation of original work.	..........
11)	Letterhead Paper studies and revisions with 10 sketches. Preparation of original work.	.....
12)	Diplomat Envelope studies and revisions through 10 sketches. Preparation of original work.	......
13)	Business card, letterhead, diplomat envelope designs, design of approved work, design of the presentation. Finalizing the designs.	........
14)	Final Project. (Business card, letterhead and diplomat envelope delivered to the specified size on the sheet.)	.........