Business Administration
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MISL202

Course Name:

Marketing Principles

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi DİLEK YALÇIN

Course Lecturer(s):

Dr. BİLİNMİYOR BEKLER
Dr.Öğr.Üyesi BEYZA TOKSOY
Dr.Öğr.Üyesi DİLEK YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:	This course gives a system for general information about marketing. Students have information about a function of a business which is called marketing and its approaches.
Course Content:	This course gives a system for general information about marketing. Students have information about a function of a business which is called marketing and its approaches.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students can derive theoretical and practical information about this field.
2) Students can fulfill the requirements of the department
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) Students integrate program-related information.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Defines the course book and related materials	course notes
2)	Sales Approach Marketing Concept	course notes
3)	Production Period Product Period	course notes
4)	definition of marketing	course notes
5)	Innovation Creativity	course notes
6)	Segmentation Positioning Target Marketing	course notes
7)	Identify the Difference Between Consumer and Customer	course notes
8)	mid term
9)	Reviewing the Marketing Environment	course notes
10)	AMA Marketing Definition and CIM Marketing Definition	course notes
11)	Comment on the Market Balance	course notes
12)	Understanding the Business and Economics Framework	course notes
13)	4P	course notes
14)	review

Sources

Course Notes / Textbooks:	Eğitmen Notları
References:	Pazarlama İlkeler-yönetim-örnek olaylar-Detay Yayıncılık

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) delivering firs-mamgement functions
2) the manegment of human resorce
3) managing the production proceses
4) managing marketing activities
5) operator financial / financial structure and manage. to give students an entrepreneurial spirit
6) to learn about each business function
7) leadership and communication skills to
8) emotional intelligence and problem solving skills by giving priority to enable the mind

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	delivering firs-mamgement functions
2)	the manegment of human resorce
3)	managing the production proceses
4)	managing marketing activities	2
5)	operator financial / financial structure and manage. to give students an entrepreneurial spirit
6)	to learn about each business function
7)	leadership and communication skills to
8)	emotional intelligence and problem solving skills by giving priority to enable the mind	5

Learning Activity and Teaching Methods

Expression

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	11	44
Homework Assignments	11	33
Quizzes	6	18
Midterms	2	12
Final	3	18
Total Workload		167