Fashion Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

MOD348

Course Name:

Fashion Brands History

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMA YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi SEMA YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:

It is a descriptive text that is used by our students to improve their understanding of the relationship between creativity and the economy. The Fashion Economy, which examines how the masses organize consumption and production activities, has a large share in the world economy. Students, LVMH may define international brand investment groups such as Printemps, you can take the fashion industry segments, fashion brands can grasp the qualities that distinguish from one another, lifelong Turkey and the intellectual achievements gained for the fashion world economy can grasp the importance of research, can grasp the universality of social rights.

Course Content:

Establishing concepts related to fashion brand groups.
• Giving information about segments that fashion brand groups belong to.
• Establish relationship between brand products and target groups
• Understanding and developing the relationship between brand, designer and targeted consumer
• Understanding the importance of life-long research
• Developing comprehension skills between creativity and economy
• Provide awareness among fashion, brand and brand groups
• Investigation of different brand segments
• Awareness of the relationship between designer-fashion and target audience-fashion

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Establishing concepts related to fashion brand groups.
2) • Giving information about segments that fashion brand groups belong to.
2 - Skills
Cognitive - Practical
1) • Provide awareness among fashion, brand and brand groups
3 - Competences
Communication and Social Competence
Learning Competence
1) • Understanding the importance of life-long research
2) • Investigation of different brand segments
Field Specific Competence
1) • Establish relationship between brand products and target groups
2) • Understanding and developing the relationship between brand, designer and targeted consumer
3) • Developing comprehension skills between creativity and economy
4) • Awareness of the relationship between designer-fashion and target audience-fashion
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introducing students to artistic textiles course. Lesson plan for the semester. Introducing the lesson plan
2)	• What is fashion? What is a brand? Identification. • Describe the elements that add value to the brand economy. • Discussion of leading countries in the brand economy (Italy and Spain).
3)	• Search for brands under the brand group: • -Product groups • -production center • business philosophy • marketing campaigns • -sponsorship / designer agreements / social responsibility projects.
4)	• Student presentations • 1st Project: Fast consumption brands Fast Consumption Brands (Benetton, Zara, Mango etc ..) Student research and presentation	Students select brands from different brand groups and conduct research
5)	• Student presentations • Project 2: Luxury fashion brands investor groups: • -brands within the group of investor groups • standards aware designers are Luxury fashion brands investor groups (LVHM, PPR, Chanel, etc ..) Student research and presentation	Students select brands from different brand groups and conduct research
6)	• Student presentations • Project 2: Luxury fashion brands investor groups: • -brands within the group of investor groups • standards aware designers are Luxury fashion brands investor groups (LVHM, PPR, Chanel, etc ..) Student research and presentation	Students select brands from different brand groups and conduct research
7)	• Student presentation • Project 3: Ready-made fashion brand groups Ready-made fashion brand groups: (Ralph Lauren, Ipekyol, Sarar, etc ...) Student research and presentation
8)	mid term
9)	• Student presentation • Project 3: Ready-made fashion brand groups Ready-made fashion brand groups: (Ralph Lauren, Ipekyol, Sarar, etc ...) Student research and presentation	Students select brands from different brand groups and conduct research
10)	• Student presentation • Project 4: Department Store investor groups Department Store investor groups: (Boyner, Mudo, YKM, etc ...) Student research and presentation	Students select brands from different brand groups and conduct research
11)	• Student presentation • Project 5: Haute-Couture designer brands Haute-Couture designer brands: (Atul Kutoğlu, Dilek Hanif, Özlem Süer, etc ..) Student research and presentation	Students select brands from different brand groups and conduct research
12)	• Student presentation • Project 5: Haute-Couture designer brands Haute-Couture designer brands: (Atul Kutoğlu, Dilek Hanif, Özlem Süer, etc ..) Student research and presentation	Students select brands from different brand groups and conduct research
13)	• Research and present online sales strategies • 6.Proj: Turkey is reaching out to someone in place to investigate officials from on-line shopping brands in the apparel industry. • Investigation of an e-commerce clothing site: brands, sales policies, product groups and placements offered on the site E-commerce in Fashion Sector (limango, 1v1y, markafoni, morhipo, trendyol)
13)	• Research and present online sales strategies • 6.Proj: Turkey is reaching out to someone in place to investigate officials from on-line shopping brands in the apparel industry. • Investigation of an e-commerce clothing site: brands, sales policies, product groups and placements offered on the site E-commerce in Fashion Sector (limango, 1v1y, markafoni, morhipo, trendyol)	Students select brands from different brand groups and conduct research
15)	CONTINUE
16)	FINAL EXAM

Sources

Course Notes / Textbooks:	Marka Olmak T.Sabri Erdil- Yeşim Uzun Ocak 2009-İstanbul \| Beta Basım Yayım Dağıtım A.Ş. \| 1.Baskı ISBN: 978-975-295-1
References:	Marka Olmak T.Sabri Erdil- Yeşim Uzun Ocak 2009-İstanbul \| Beta Basım Yayım Dağıtım A.Ş. \| 1.Baskı ISBN: 978-975-295-1

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	6	9	5	8	7
Program Outcomes
1) Having knowledge about the evolution of fashion discipline and current fashion system.
2) Having knowledge about textile technology and production methods.
3) Developing advanced speaking skills and presentation skills in front of the community.
4) Being able to take responsibility in the working environment and application processes, to be able to produce solutions to the problems encountered and to be able to work in teams.
5) To work properly with team members who are working together and with employees under their responsibility; Having the ability to direct and manage the team.
6) Ability to work on time management and action plans

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having knowledge about the evolution of fashion discipline and current fashion system.	5
2)	Having knowledge about textile technology and production methods.
3)	Developing advanced speaking skills and presentation skills in front of the community.	5
4)	Being able to take responsibility in the working environment and application processes, to be able to produce solutions to the problems encountered and to be able to work in teams.
5)	To work properly with team members who are working together and with employees under their responsibility; Having the ability to direct and manage the team.
6)	Ability to work on time management and action plans

Learning Activity and Teaching Methods

Individual study and homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	9	2	18
Application	5	10	50
Project	3	15	45
Homework Assignments	5	10	50
Final	1	10	10
Total Workload			173