Master of Arts in Fashion Design with thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

MOD530

Course Name:

Fashıon Marketıng

Course Semester:

Spring
Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	3

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMA YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi SEMA YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:

• to introduce types of businesses involved in the industry and the array of career opportunities available in fashion marketing
• to develop skills in such areas as fashion economics, marketing segmentation and target marketing, product selection and buying, and inventory systems
• to analyze the basic elements as the marketing strategy, brand identity and positioning
• to improve discussion and communication skills

Course Content:

Students get the idea of creativity and strategy within the framework of fashion awareness. They analyze the basic elements as the marketing strategy, brand identity and positioning. They get the theoretical understanding of visual awareness in the field, marketing theory, market and trend research, branding, consumer and target mass communication with the examples of existing models

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) •To introduce types of businesses involved in the industry and the array of career opportunities available in fashion marketing
2 - Skills
Cognitive - Practical
1) • to develop skills in such areas as fashion economics, marketing segmentation and target marketing, product selection and buying, and inventory systems
3 - Competences
Communication and Social Competence
1) • to improve discussion and communication skills
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Sources

Course Notes / Textbooks:	...
References:	...

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
1) 1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2) To finalize a design project based on a concept by planning and implementing steps.
2) To be able to develop original designs on the theme determined using research methods and to present projects orally
3) To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3) Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases
4) Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5) To be able to follow up international developments in at least one foreign fashion field

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
1)	1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2)	To finalize a design project based on a concept by planning and implementing steps.
2)	To be able to develop original designs on the theme determined using research methods and to present projects orally
3)	To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3)	Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases	2
4)	Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5)	To be able to follow up international developments in at least one foreign fashion field

Learning Activity and Teaching Methods

Individual study and homework
Lesson
Seminar
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Application
Observation
Individual Project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	32
Study Hours Out of Class	15	15
Homework Assignments	14	28
Final	1	2
Total Workload		77

Week	Subject	Related Preparation
1)	Introduce the course to the students	Review the Syllabus
2)	• Explain how the marketing concepts are utilized in the fashion industry including distribution, promotional mix, and market centers • Describe the concept of marketing in relation to fashion	...
3)	• Describe the marketing mix (i.e., product, place, price, and promotion). • Explain the importance of marketing strategies utilized in the fashion industry	...
4)	• Identify the channels of distribution in moving merchandise from manufacturers and wholesalers to retailers • Explain the role of wholesalers in the distribution channel • Describe main methods of transporting (i.e., surface, air, water, electronic) used for fashion business activities and the situation in which each method would be most appropriate	...
5)	• Promosyon karmasının unsurlarını (yani satış promosyonu, halkla ilişkiler ve tanıtım, reklam ve kişisel satış) tanımlayın. • Moda imajında halkla ilişkilerin ve tanıtımın önemini açıklamak	...
6)	• Analyze the importance of special promotional events • Research some types of advertising like print, broadcast, online, and specialty	...
7)	• Explain the three main market segments of the fashion industry (primary, secondary, and tertiary) • Compare types of fashion retailers and their target markets	...
8)	Midterm Exam	...
9)	• Identify nationally known and local fashion retailers • Identify domestic and international fashion market centers	...
10)	• Define types of fashion and trends • Identify textiles and production designing fashion creators of fashion	...
11)	• Define fashion products • Research fashion pricing and technology	...
12)	• Discuss preparing for fashion careers working in fashion	...
13)	• Compare career opportunities and skill requirements for jobs in fashion marketing at the manufacturing, wholesaling, and retailing levels • Discuss professional organizations in the field of fashion	...
14)	Promoting Fashion and marketing skills	...
15)	Preparation for the final presentation	...
15)	Final Presentation	...