SIN131 Creative Writng IIstanbul Okan UniversityDegree Programs International FinanceGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
International Finance
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: SIN131
Course Name: Creative Writng I
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 4
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. B.Öğretim Elemanı
Course Lecturer(s): Öğr.Gör. MURAT ÇETİNKAYA
Dr.Öğr.Üyesi BURAK KAPLAN
Course Assistants:

Course Objective and Content

Course Objectives: Expressing emotions and thoughts effectively. To be able to form written texts considering the specific aspects of the media in which they will be used
Course Content: Writing techniques, forms of expression and types of self-expression. Reviewing and developing topics such as advertising text, slogan for design products.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Students who successfully complete this course will be able to; • Gain experience in communicating emotions and thoughts through effective writing, • They will gain the flexibility and adaptability required for writing for species and different purposes • Gain awareness of the difference between reality and fiction • Manage their time and learn to deliver on time • Work as a member or leader in writing teams working for web, TV and cinema projects.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) As a means of expression: Language .
2) Creative use of language: Examples of literary texts .
3) Creative use of the language in the headlines and newspaper headlines .
4) Practice on sports cuffs .
5) Advertising copywriting .
6) Creative applications in printed advertising .
7) 1st Midterm Exam .
8) Creative applications in television commercials .
9) Creative applications in television commercials .
10) Advertising film script writing .
11) Advertising film script writing .
12) Second midterm exam .
13) Individual application .
14) Exhibition and Evaluation of Projects .
15) Final Exam .
16) Final Exam .

Sources

Course Notes / Textbooks: 1. İyi Fikir Bulma Tekniği, (James Webb Young)
2. Fikir Nasıl Bulunur?, (Jack Foster)
3. İyi Fikirler Büyük Kampanyalar, (Teressa İyezi)
4. Senaryo Yazarı Olmak, (Feridun Akyürek)
References: 1. İyi Fikir Bulma Tekniği, (James Webb Young)
2. Fikir Nasıl Bulunur?, (Jack Foster)
3. İyi Fikirler Büyük Kampanyalar, (Teressa İyezi)
4. Senaryo Yazarı Olmak, (Feridun Akyürek)

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) Explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
1) -explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2)  employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3)  recognize and assess legal environment in banking and insurance industries
3) Recognize and assess legal environment in banking and insurance industries.
4) Explain ongoing operational and managerial methods in banking and insurance industries.
4)  explain ongoing operational and managerial methods in banking and insurance industries.
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
5)  discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6)  develop the capacity to assess current global economic issues.
6) Develop the capacity to assess current global economic issues.
7)  express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
7) Translate and explain the content of the documents written in English related to the field .
8)  translate and explain the content of the documents written in English related to the field .
8) Express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.
9)  identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
1) -explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2)  employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3)  recognize and assess legal environment in banking and insurance industries
3) Recognize and assess legal environment in banking and insurance industries.
4) Explain ongoing operational and managerial methods in banking and insurance industries.
4)  explain ongoing operational and managerial methods in banking and insurance industries.
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
5)  discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6)  develop the capacity to assess current global economic issues.
6) Develop the capacity to assess current global economic issues.
7)  express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
7) Translate and explain the content of the documents written in English related to the field .
8)  translate and explain the content of the documents written in English related to the field .
8) Express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.
9)  identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation
Individual Project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 8 8 64
Application 7 7 49
Midterms 1 1 1
Final 1 1 1
Total Workload 115