Master of Arts in Logistics Management non-thesis | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code: | TMBA517 | ||||||||
Course Name: | Business Economics | ||||||||
Course Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | |||||||||
Course Coordinator : | Prof. Dr. AYLİN SOYDAN | ||||||||
Course Lecturer(s): |
Prof. Dr. FATMA ÇİĞDEM ÇELİK Dr.Öğr.Üyesi İREM YALKI Dr.Öğr.Üyesi MEHMET GÖKHAN GÖKTAN Prof. Dr. Nihal TUNCER TERREGROSSA Prof. Dr. AYLİN SOYDAN Prof. Dr. ERGÜN EROĞLU Dr.Öğr.Üyesi TURGAY MÜNYAS Assoc. Prof. ABDÜLKADİR TUNA Prof. Dr. Celal Naci KÜÇÜKER Prof. Dr. MUSTAFA ERDİNÇ TELATAR Dr. BİLİNMİYOR BEKLER |
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Course Assistants: |
Course Objectives: | The purpose of this course is to cover micro aspects of the economic analysis from the perspective of the business units. The indivdual consumer behavior and the firm specific desicion manking processes are going to be discussed by focusing on the market structure that two sides integrate in. |
Course Content: | Efficiently and efficiently managed businesses are more successful in a competitive environment. Efficient management of businesses is based on business economics bases. Although the work is different, there are common issues and common problems for businesses. The business economy tries to determine how to act by exploring these commonalities and the principles, rules and methods that will bring about problems. In this context, the main interest of the business economy is to examine all aspects of economic events such as purchasing, trading, financing which will occur in the business until the end of its life. Business economics; general economy, behavioral sciences, statistics and mathematics. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Describes the basic concepts of business economics. • Recognizes the importance of decreasing yields. • Describes the competitive environment of the firm. | |
2) | • Identify the factors that shift the demand curve. • Understands the importance of the consumer for the company. • Talebin classifies goods according to price and response to income change. • Calculates elasticity. • Understand the relationship between elasticity and total revenue. | |
3) | • distinguish total, average and marginal costs. • Determines the level of output that maximizes profits. • It distinguishes between variable and fixed costs. • Understand the external and internal scale economies. | |
4) | • Understands the effects of price and price factors. • Measures the response of the supply to various factors. • Recognize supply and value chains. • Explains resource-based theory with transaction costs. • Describes various corporate structures such as vertical and horizontal. • The manufacturer explains the excess. | |
5) | • Understand how the equilibrium prices are formed. • They explain how your unbalance is getting out of hand. • Explain how demand and supply changes affect the price. • Explain the role of price mechanism in resource allocation. | |
6) | midterm exam | |
7) | • Understands the importance of long and short term analysis in full-scale. • Understands the role of excess profits. • Distinguishes allocation and production activities. • Pareto understands optimality. | |
8) | • Understand why the monopolist is pricing. • They open entry barriers to the market in the monopoly market. • Explains the effect of monopoly on effectiveness. • Measures the degree of monopoly power by various methods. | |
9) | • Understand the role of product differentiation. • Monopolistic competition understands welfare costs. • Explains the balance of monopolistic competition in short and long walks | |
10) | • Understands firm behavior in oligopolistic markets. • Understand the impact of a firm on other firms in oligopolistic markets. • understands mutual dependence. • Describes the different strategies of the oligopolists. • understands two models explaining oligopoly. | |
11) | • Explain competitive strategy and competitive advantage. • Explains the importance of Porter's five force models in industry analysis. • Describe the importance of generic strategies. | |
12) | • The price recognizes how a competitive economy is identified. • distinguish different generic pricing strategies. • Understand the pricing strategy differences in different market structures. | |
13) | • Defines market failures, public goods. • Recognize the state's intervention in the market. • Understand the state's role in the economy. • Recognizes the importance of industrial policy for industry. • understands the principles of the competition law. | |
14) | • Distinguishes future modeling of relationships between important variables. • Understand demand forecasting. • Data for demand forecast describes which methods are used in the aggregate. | |
15) | final exam |
Course Notes / Textbooks: | J.Sloman,D.Garratt,J.Guest and E.Jones,Economics for Business,8th ed.Pearson,2019. Muammer Doğan,İşletme Ekonomisi ve Yönetim,12.Basım,Nobel Yayınevi,2021. Genel İşletmecilik Bilgileri, Demek Varoğlu, Doğan Tuncer, Doğan Yaşar Ayhan, Siyasal Kitabevi, Ankara, 2007. İşletme Ekonomisi, Tamer Müftüoğlu, Turhan Kitabevi, 2003. Boone, Kurtz, Çağdaş İşletme, Nobel yayınevi, çev.edit. Azmi Yalçın, 14.basımdan çeviri. Dilber Ulaş, Küreselleşme Sürecinde Dışa Açılma Stratejileri, Nobel Yayınevi, 2009, Ankara. Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınları , 8.basım, 2016. Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, 2015. |
References: | J.Sloman,D.Garratt,J.Guest and E.Jones,Economics for Business,8th ed.Pearson,2019. Muammer Doğan,İşletme Ekonomisi ve Yönetim,12.Basım,Nobel Yayınevi,2021. Genel İşletmecilik Bilgileri, Demek Varoğlu, Doğan Tuncer, Doğan Yaşar Ayhan, Siyasal Kitabevi, Ankara, 2007. İşletme Ekonomisi, Tamer Müftüoğlu, Turhan Kitabevi, 2003. Boone, Kurtz, Çağdaş İşletme, Nobel yayınevi, çev.edit. Azmi Yalçın, 14.basımdan çeviri. Dilber Ulaş, Küreselleşme Sürecinde Dışa Açılma Stratejileri, Nobel Yayınevi, 2009, Ankara. Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınları , 8.basım, 2016. Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, 2015. |
Learning Outcomes | 1 |
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Program Outcomes | |||||||
1) To know modern logistics activities and to learn basic legislation on these issues | |||||||
2) Can use and know the concepts and current theories in the field of international logistics and supply chain management (logistics system design and planning, purchasing, production, stock management, warehouse and transportation management, sales and distribution, strategic partnerships, risk management, performance measurement etc.) | |||||||
3) Using appropriate theory, tools and methods, we can develop effective logistics and supply chain strategies, design logistic systems to support the mission and objectives of the business, and make decisions. | |||||||
4) To know the rules of opening up to international markets with the knowledge of new marketing and sales techniques and to be able to apply them | |||||||
5) Understands the complex and rapidly changing global and national business world and the main actors, conditions and dynamics in the international logistics environment. | |||||||
6) Understands problems in supply chain management and applications can produce innovative solutions and can be found in recommendations for improving performance. | |||||||
7) Can use widely used software and applications in the field of logistics management. | |||||||
8) To stay in the relevant networks to keep up to date on personal and professional competence, to follow the changes in the sector in which they work and to improve themselves constantly. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To know modern logistics activities and to learn basic legislation on these issues | |
2) | Can use and know the concepts and current theories in the field of international logistics and supply chain management (logistics system design and planning, purchasing, production, stock management, warehouse and transportation management, sales and distribution, strategic partnerships, risk management, performance measurement etc.) | |
3) | Using appropriate theory, tools and methods, we can develop effective logistics and supply chain strategies, design logistic systems to support the mission and objectives of the business, and make decisions. | |
4) | To know the rules of opening up to international markets with the knowledge of new marketing and sales techniques and to be able to apply them | |
5) | Understands the complex and rapidly changing global and national business world and the main actors, conditions and dynamics in the international logistics environment. | |
6) | Understands problems in supply chain management and applications can produce innovative solutions and can be found in recommendations for improving performance. | |
7) | Can use widely used software and applications in the field of logistics management. | |
8) | To stay in the relevant networks to keep up to date on personal and professional competence, to follow the changes in the sector in which they work and to improve themselves constantly. |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Homework | |
Problem Solving | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Individual Project | |
Group project |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 14 | 98 |
Homework Assignments | 12 | 12 |
Midterms | 4 | 36 |
Final | 6 | 46 |
Total Workload | 237 |