Information Systems and Technologies | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ISLT341 | ||||||||
Course Name: | Marketing Management | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi CEYDA OVACI | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi CEYDA OVACI Dr.Öğr.Üyesi FATMA YONCA TUNÇ Assoc. Prof. EDİN GÜÇLÜ SÖZER Öğr.Gör. FÜSUN FESLİ |
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Course Assistants: |
Course Objectives: | The aim of this course is to teach the basic concepts of customer relationship management to the students. Upon completion of the course, the students will have knowledge about the definition of customer relationship management, its purpose, its place in marketing strategy, customer data integration, sales force automation and applications, ethics in customer relationship management, privacy and new applications. |
Course Content: | Developing marketing strategies and plans; connecting with customers: creating long-term loyalty relationships, building strong brands: identifying market segments and targets, creating brand equity; product and service strategies; pricing strategies; managing marketing channels; elements of integrated marketing communications, digital communications; advertising, sales promotions, events and experiences, and public relations; direct marketing; word of mouth; and personal selling. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Explanation on Course Syllabus | |
2) | Basic concepts of marketing (The subject of marketing, marketing concepts and other concepts related to marketing) | Discussion video will be sent to students via O'learn |
3) | Marketing Environment / Capturing Marketing Insights | Discussion video will be sent to students via O'learn |
4) | Customer Relationship Management/Basic Concepts | Discussion video will be sent to students via O'learn. |
5) | Market Segmentation Strategies and Target Market Selection | Discussion videos will sent to students via O'learn . |
6) | Positioning Strategies | Discussion videos will be sent to students via O'learn. |
7) | Consumer Behavior | Discussion videos will be sent to students via O'learn |
8) | Midterm Exam | |
8) | • Identification of the target market • Explanation of allocating to market sections • Understand target market reach strategies: differentiated, undifferentiated and intensified marketing policy • Target market appointment | Reading assignment will be sent to students by email |
9) | Growth and Competition Strategies | Discussion video will be sent to students via O'learn |
10) | Marketing Mix: Product Strategies | Discussion videos will be sent to students via O'learn. |
11) | Marketing Mix: Pricing Strategies | Discussion videos will be sent to students via O'learn. |
12) | Marketing Mix: Distribution Strategies | Discussion videos will be sent to students via O'learn |
13) | Marketing Mix: Promotion Strategies | Discussion video will be sent to students via O'learn |
14) | General Evaluation |
Course Notes / Textbooks: | Kevin Lanne Keller, Philip Kotler "Pazarlama Yönetimi" 2018 Çeviri editorü: İbrahim Kırçova Beta yayınları |
References: | Yok |
Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) Having knowledge and skills in software development for different environments, systems management, network security, data and database management systems. | ||||
2) Keeping up-to-date with current issues about new information systems that are the result of rapid change of information technologies. | ||||
3) Be aware of the importance of Information Systems' stratagic position in the firm and its role in the creation of new business strategies. | ||||
4) To be able to explain the ideas and suggestions that is related to the field of Information Systems as in writing and orally. | ||||
5) ability to carry out an independent study on the subjects requiring expertise in the field of Information Systems. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having knowledge and skills in software development for different environments, systems management, network security, data and database management systems. | 1 |
2) | Keeping up-to-date with current issues about new information systems that are the result of rapid change of information technologies. | |
3) | Be aware of the importance of Information Systems' stratagic position in the firm and its role in the creation of new business strategies. | 3 |
4) | To be able to explain the ideas and suggestions that is related to the field of Information Systems as in writing and orally. | 4 |
5) | ability to carry out an independent study on the subjects requiring expertise in the field of Information Systems. | 2 |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Reading | |
Homework | |
Problem Solving | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Homework | |
Individual Project | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 13 | 98 |
Homework Assignments | 15 | 30 |
Midterms | 1 | 7 |
Final | 1 | 14 |
Total Workload | 194 |