Week |
Subject |
Related Preparation |
1) |
Introductory course: Overview of the concept of CSR. Discussion on basic concepts. |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
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2) |
Basic actors of CSR and application examples |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007) |
3) |
Non-governmental organizations; structures, functions, studies. |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007) |
4) |
Private sector; CSR studies. |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007) |
5) |
The concept of volunteerism and its applications. |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007) |
6) |
Meetings with course stakeholders, needs analysis. |
Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
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7) |
MIDTERM EXAM |
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8) |
Creation of volunteer working groups: Creation of field and support groups. |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed |
9) |
Field groups start work. Support group meetings and role distributions (design, communication plan, announcement, organization, etc.). Perform preliminary research studies. |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed |
10) |
Presenting draft studies of support groups. Presentation of status reports on the work of field groups. |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
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11) |
To study pre-implementation preparations by determining working groups' plans, calendars and tactics of support groups. Continuation of field group work. |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
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12) |
Support groups evaluate application preparations. Presentation of site group status reports. |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed |
13) |
Field and support groups meeting |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed |
14) |
Field and support groups meeting |
Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed |
15) |
Presentations of student experience reports. |
Reading presentations for the next lesson |
16) |
Presentations of student experience reports. General evaluation |
Reading presentations for the next lesson
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Program Outcomes |
Level of Contribution |
1) |
1. Acquainting oneself with technologic developments which have effect on new media area.
2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture.
3. Implementing digital communication on productive and strategic projects by using the right applications.
4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. |
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2) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations.
2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction.
3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media.
4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage.
5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation.
6.Portal management, learning and implementation of stages in web design areas. |
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3) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce.
2.Informative, entertaining content production based on social existence, sharing and interaction in social media.
3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values.
4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
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4) |
1. Comprehension of media literacy skills in the process of news gathering.
2. Learning how to effectively use and develop new media platforms.
3. Comprehension of conceptual connections between media and politics
4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication.
5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
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5) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
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6) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view.
2. Understanding and evaluating theoritical approach on communication.
3. Comprehension of criticism on media theories.
4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices.
5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
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