Economics and Finance(English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE324

Course Name:

Interactive Public Relations

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi FATMA YONCA TUNÇ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to equip the students with the most current concepts and methods in Public Relations and Communication and to provide that the students can catch up with the agenda. Students will learn the newest strategies and trends which is essential for communication management. The course will contain subjects such as public relations in corporate level for sustainable development, sponsorship, relationship management, viral marketing and perfection approach in public relations. Students will follow the current debates in this field by reading the academic journals.

Course Content:

PR models area of practice and relationship with other disciplines
The concept of new media
The concept of digital PR and tools
Importance in Terms of Public Relations
Digital PR (Public Relations) And New Media
Corporate Blogs, Corporate Blogs effects on PR
What is Social Media? What are Communication Channels that make social media? Contribution to Public relations
Online Newsletters
Public relations management in Digital communication.
Online Crises Communication
Search Engine Optimization Concept
Explaining the concept with samples
Concept contribution in communication.
Corporate Websites
The importance of Corporate Websites for Public Relations
The functions of the corporate website,
The contribution to the marketing communications
Online advertising;
Usage areas,
Contribution and importance to Public Relations
The concept of viral marketing
The importance of viral marketing concept for public relations
Examples from the world and Turkey
Online communities relations and the importance for the Public relations.
The importance of Mail (E-mail) and intranet for the public relations (within the institution motivation and staff , evaluation for partners and suppliers)
To internalizing the issues discussed within the group during the period

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Practical field of connection and PR models with different disciplines; new media concept; the importance of digital PR and tools in terms of public relations; Digital PR (Public Relations) and new media; corporate blogs; The effect of corporate blogs in Public Relations; online newsletters; public relations management in digital communication; online crisis management; search engines optimization concept; corporate websites; the importance of corporate websites in public relations; online advertising; viral marketing concept; the importance of viral marketing in public relations; Examples from Turkey and around the world; online community relationships and their importance in public relations; In-house network for public relations (corporate motivation and development for employees, partners and supporters) in order to internalize the importance of e-mail and the issues discussed in groups over time.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• The Basic Objectives And Steps Of Public Relations • PR Models And Boundaries • PR Relationships With Other Disciplines • Examples Of Public Relations From Turkey And Around The World	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
2)	• Transition From Traditional Media To New Media • Structural Features That Define The Concept Of New Media • New Media Interaction. • Digital PR Definition And The Tools Forming The Digital PR • The Importance Of Digital PR's In Public Relations Practices	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
3)	• Learn And Evaluate The Concept Of A Digital Public Relations • Digital Public Relations And Online PR Relations And Differences Between • To Analyze The Characteristics Of Digital Public Relations. • To Evaluate Digital Public Relations, and The Effects On Public.	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
4)	• The Definition and Evaluation Of The Corporate Blogs. • Classification of Corporate Blogs. • The Benefits of Corporate Blogs. • Reliability and Credibility Of Corporate Blogs • Studying Corporate Blogs Contribution to PR	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
5)	• The Concept of Social Media and Social Media Classification • The Main Features of Social Media • The Importance of Social Media Content Production In Terms of Public Relations • To Identify and Evaluate Social Media Users / Followers. • Social Media Users / Followers to be Evaluated and Analyzed in Terms of Public Relations.	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
6)	• What Is The Newsletter? Structure And Content • Newsletter Types • Newsletter Formats • Newsletter Distribution Channels The Importance and Evaluations of Newsletters for Public Communication.	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
7)	MIDTERM EXAM
8)	• Examining the Areas of Public Relations Management In Terms of Digital Communication • “Online Crises Managements” Which of the Areas Where Digital Communication is the Most Effective. Initiative and the Conceptual Description • Examples of Online And Digital Communications in Crisis Situations, Understanding the Importance of Crisis Management in Public Relations • Investigation of Online Crisis Management, with Examples from Turkey • Contribution and Evaluation of the Corporate Reputation in Online Crisis Management	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
9)	• The importance of search engine optimization in communication. • Search engine types • The operation mode of search engines • Regulating search engines according to the target audience • Search engine optimization techniques • The importance of search engine optimization and contribution to digital communication.	Homework: assigned reading for next class session - Onat, Ferah. "Dijital çağda halkla ilişkiler yazarlığı." Nobel Yay., Ankara (2014). Özel, Aybike Pelenk, and Nuray Yılmaz Sert. Dijital halkla ilişkiler: kavram ve araçları. Derin Yayınları, 2015.
10)	• Basic principles of creating a corporate website • The functions of the corporate website • Corporate websites Functions for public relations. • Corporate websites functions for the marketing	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
11)	• Online advertising concepts and areas. • determining the Online advertising content according to their public profile • usage of online ads • The contribution and importance of online advertising in public relations, • Contribution of online ads to the marketing • Viral marketing concept and definition • The emergence of the concept of viral marketing • The importance of viral marketing in public relations • Examples of viral marketing concept in Turkey and around the World	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
12)	• The concept of the online community, and the formation and foundations of online communities • Online communities interests; to dream, to trade • Identified characteristics associated with online communities • Classification of the online community • Online Communities and Public Affairs, the importance and benefits	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
13)	• E-mail and intranet concepts • the importance of corporate e-mail in terms of communication with stakeholders and suppliers. • The importance of e-mail and intranets for public relations • An overview	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
14)	The importance of Mail (E-mail) and intranet for the public relations (within the institution motivation and staff , evaluation for partners and suppliers) To internalizing the issues discussed within the group during the period. Discussion and analyzing the samples	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
15)	Discussion and analyzing the samples	Homework: assigned reading for next class session - “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015
16)	FINAL EXAM	FINAL EXAM

Sources

Course Notes / Textbooks:	Dijital Halkla İlişkiler Kavram ve Araçlar Aybike Pelenk Özel Nuray Yılmaz Sert Derin Publication house – 2015 Dijital Çağda Halkla İlişkiler Yazarlığı Ferah Onal Nobel -
References:	• “Dijital halkla ilişkiler aracı olarak kurumsal bloglar: türkiye’nin en büyük 500 şirketi üzerine bir araştırma” Aybike Pelenk Özel &Nuray Yilmaz Sert • “Dijital Halkla İlişkiler Kavram ve Araçlar “Aybike Pelenk Özel &Nuray Yılmaz Sert Derin Yayınları – 2015

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models.
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3) Explain the evolution of financial markets and institutions in a historical context and define how they operate.
4) Recognise the basic principles and regulations in the financial sector.
5) Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures.
6) Recognise, interpret and discuss the current economic issues both at the national and global levels.
7) Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication.
8) Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models.
2)	Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3)	Explain the evolution of financial markets and institutions in a historical context and define how they operate.
4)	Recognise the basic principles and regulations in the financial sector.
5)	Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures.
6)	Recognise, interpret and discuss the current economic issues both at the national and global levels.
7)	Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication.
8)	Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
9)	Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50