ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Business Administration (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | HRE412 | ||||||||
| Course Name: | Public Relations in NGOs | ||||||||
| Course Semester: | Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Common Pool | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
| Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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| Course Assistants: |
Course Objective and Content
| Course Objectives: | To look at the perspective of specialized public relations in NGOs and to increase the capacity of the skills that students will acquire in this field. |
| Course Content: | Theories of non-governmental organizations; transformation of the phenomenon of NGO's in history; the concept of NGO's; dynamics that enable the formation of NGO's; definition of NGO's; definition ofNGO's; vision, mission and objectives of NGO's; types of NGO's; development process of NGO's as the third sector; different definitions of NGO's as the third sector; approaches to NGO's in different political structures; organizational forms of NGO's in terms of democratic functioning; participatory organizational structure in NGO's; the importance of communication activities for NGO's; internal communication of NGO's; the importance and usage patterns of written communication in NGO's; the ways in which NGO's adapt new communication technologies to the internal communication process. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | Definition and scope of the concept of non-governmental organizations. | none |
| 1) | Definition and scope of the concept of non-governmental organizations. | none |
| 2) | Functions of non-profit organizations. | none |
| 3) | The place of non-governmental organizations in corporate social responsibility. | none |
| 4) | Classification and characteristics of NGO's. | none |
| 5) | Factors affecting participation in NGO's. | none |
| 6) | Process of social change. | none |
| 7) | Social reaction reflex and communication process. | none |
| 8) | Midterm exam- The importance of public relations activities in non-governmental organizations. | none |
| 9) | Public relations methods applied in non-governmental organizations. | none |
| 10) | The purpose of public relations activities implemented by non-governmental organizations. | none |
| 11) | Target group in non-governmental organizations. | none |
| 12) | The importance of non-governmental organizations in terms of international activities. | none |
| 13) | The importance of support for the arts and the environment in non-profit organizations. | none |
| 14) | Lobbying by non-profit organizations. | none |
| 15) | - | - |
| 16) | - | - |
Sources
| Course Notes / Textbooks: | yok |
| References: | Oyman, Mine, Kar Amacı Gütmeyen Organizasyonlar İçin Pazarlama, Detay Yayıncılık, 2013. Karayel Bilbil, Emel, Halkla İlişkiler Perspektifinden Sivil Toplum, Pales Yayınları. Biber, A., “Sivil Toplum Örgütlerinde Halkla İlişkiler”, İstanbul: Nobel Yayın Dağıtım, 2003. Cengiz, E., “Kar Amacı Gütmeyen Kurumlarda Pazarlama Faaliyetleri”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 8, Sayı 2, 2006, 303-409. Keyman, F., “Sivil Toplum, Sivil Toplum Kuruluşları ve Türkiye”, Arzu Karamani (yay. haz.), İstanbul Bilgi Üniversitesi, Sivil Toplum ve Demokrasi Konferans Yazıları, No.4 (vize) Kocabaş, F. “Küreselleşme Bağlamında Kar Amacı Gütmeyen Kuruluşların Güçlendirilmesinde İnternetin Önemi”, Kamu-İş, Cilt 10, Sayı 2, 2008. Ryfman, P. Sivil Toplum Kuruluşları, İstanbul: İletişim. Sunar, L. (yay. haz.) Sivil Toplum Kuruluşları İçin Yönetim Rehberi, İstanbul: Kaknüs Yayınları, 2005. (vize) Uslu, A. T., Marangoz, M., “Kar Amacı Gütmeyen Kurumlarda Sosyal Pazarlama ve Çevre Gönüllü Kuruluşlara Yönelik Bir Araştırma”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 10, Sayı 1, 2008,109-138. |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
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|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||
| 1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |||||||||
| 2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |||||||||
| 3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |||||||||
| 4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |||||||||
| 5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |||||||||
| 6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |||||||||
| 7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |||||||||
| 8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |||||||||
| 9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
| 10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration | |||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |
| 2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |
| 3) | Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |
| 4) | Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |
| 5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |
| 6) | Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |
| 7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |
| 8) | Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |
| 9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |
| 10) | Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
Learning Activity and Teaching Methods
| Field Study | |
| Individual study and homework | |
| Lesson | |
| Group study and homework | |
| Project preparation | |
| Social Activities | |
| Internship/Onsite Practice |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Oral Examination | |
| Homework | |
| Presentation |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 3 | 3 | 9 |
| Presentations / Seminar | 1 | 1 | 1 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 12 | ||