Industrial Product Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE413

Course Name:

Event Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University / Foreign Language

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi HAVVA PALACI

Course Lecturer(s):

Dr.Öğr.Üyesi HAVVA PALACI
Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to provide a conceptual overview and a systematic study of MICE programming, management, marketing, and practical application and fosters professionalism in MICE management, covering the knowledge base, theory, methodologies and ethics.

Course Content:

Basic terms and concepts in MICE
The nature of MICE markets and demand for facilities
The impact of MICE on local and national communities
Improving the Destination’s image
Increase sales, Improve performance
Support the Local Community
New skills and knowledge, job creation, Infrastructure investment
Destination management
Local community
Association / Exhibitors
Convention Bureau/ Destination Management Organization (DMO)
Venue and Hotels
Travel agency
Participants
Meetings
Incentives
Conventions
Events/Exhibitions
The bidding process
Program development and design
Negotiating and best deal
Work with convention Bureau / PCOs
Selection processes; site, venue, accommodations
Setting Up
Welcome events and ceremony
Traffic strategy and solution
Effective site management
Safety and Risk Management
Assessing and Measuring event success
Customer satisfaction
Client service
Vendor relations
MICE Markets attractiveness
Segmentation, Targeting and Positioning Techniques
Basic Marketing Mix theory
Basic Marketing Mix theory for MICE industry
Consumer Buying Behavior models
Marketing channels
Marketing Plan Formulation
Use of budget preparation
Estimating Fixed and variable costs, Cash flow, Sponsorship and subsides
Ethical behavior practices in the MICE industry

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Event concept, Event important in the classification factors and effectiveness types Event description and event types Several different definitions of the event activity types and important in classification. items will be unlocked one by one
2 - Skills
Cognitive - Practical
1) Benefits of strategic planning and how it can be improved Prepare event proposal Understanding Planning and Implementation in Event Management Learns how Assessment, Evaluation and Reporting takes place in Event Management The event practitioner is informed about scheduling and consulting fees in event management Learns how to manage media relations in event management Have knowledge about protocol in event management
3 - Competences
Communication and Social Competence
1) Communicates purposefully and effectively with all stakeholders involved in event planning, execution and reporting.
Learning Competence
1) Have basic information about event planning, execution and reporting and knows that they need to follow new developments. Follows the agenda for creative event planning
Field Specific Competence
1) ith the definition of the concept of protocol, the protocol its basic elements, the historical development of the protocol and the importance of the protocol in its effectiveness. makes it understandable The management of media relations in event management is in the execution of these relations. implementation of the methods used makes the effectiveness successful The event practitioner becomes successful in event planning by learning about timing and consulting fees in event management Pre-Event, Event During and After the Event Evaluation assessment, evaluation and reporting done by learning To learn how to plan and implement in Event Management
Competence to Work Independently and Take Responsibility
1) Can plan events Can communicate by identifying stakeholders according to the event type Can be independently involved in event planning Knows expectations and anticipates needs in events Can evaluate at the end of the event Can plan creative activities

Lesson Plan

Week	Subject	Related Preparation
1)	Course Introduction EVENT CONCEPT AND TYPES Activity Concept Purpose of the Event Theme of the Event Venue of the Event Target Audience of the Event Financial Status Timing of the Event Event Stakeholders	Reading the chapter of the book on the subject Reading lecture notes
1)
2)	Event concept, Event important in the classification factors and effectiveness types Factors Influencing Activity Classification Frequency Size Geographical Concentration Subject Originality Planning Status	Reading the chapter of the book on the subject Reading lecture notes
3)	Recognize Destinations and Facilities	Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
3)	Planning in Event Management –I Planning Concept Main benefits of planning Matters to be considered in creating the proposal for the event Sample event plan preparation event schedule, budget demographic structure of the group dynamics, the client's goals, and the importance of the group's past activities and contribution to planning	Reading the chapter of the book on the subject Reading lecture notes
4)	Characteristics of Successful Event Planning Strategic Planning in Event Management Post-Event Evaluation;	Reading the chapter of the book on the subject Reading lecture notes
5)	PLANNING IN EVENT MANAGEMENT –II Event Offer Preparation of the Offer Airlines Companies • Travel Agencies • Catering Companies • Decoration Firms • Florists • Hotels • Printing and Designer Firms • Promotional Material Companies • Restaurants • Special Effects companies	Reading the chapter of the book on the subject Reading lecture notes
5)	Define Types of Events	Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
6)	Explain Management Process Before Events I	Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
6)	Form of Event Proposal Cover Letter* Details / Data • Event Proposal and Framework • Evaluation of the Event Venue * Visual Information • Transportation Requirements * Details / Data • (If there is accommodation) Hotel Information * Details / Data • Daily Programs * Visual Information • Calendar * Details / Data • Cost Table * Details / Data • Detailed Program Contents * Details / Data • Details List of Those Not Included in the Program * Details / Data • Program Options and Program Developers * Visual Information • Company Information * Details / Data • References * Details • Supporting Documentation * Details and Visual Information	Reading the chapter of the book on the subject Reading lecture notes
7)	MIDTERM EXAM
8)	Preparation of details regarding the timetable of the overall program content Control questions and cross-check	Reading the chapter of the book on the subject Reading lecture notes
8)	Explain Management Process Before Events II	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
9)	Explain Management Process Before Events III	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
10)	Classify Markets of MICE	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
11)	Budgeting MICE	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
12)	Define Ethics in the MICE Industry	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
13)	Industrial trip	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
14)	Review of the Industrial Trip and Course	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
15)	Case presentation Discussion	Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
16)	FINAL EXAM

Sources

Course Notes / Textbooks:	Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
References:	• Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall. • Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Ability to think creatively and innovatively in industrial design discipline.
2) Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects
3) Ability to reflect cultural values to professional approaches
4) Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs.
5) Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design
6) Ability to participate in teamwork in companies and to effectively participate in industrial design project management
7) Ability to have professional and ethical sense of responsibility
8) To work independently, to take responsiblity and to develop designerly sensitivities towards global problems

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Ability to think creatively and innovatively in industrial design discipline.
2)	Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects
3)	Ability to reflect cultural values to professional approaches
4)	Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs.
5)	Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design
6)	Ability to participate in teamwork in companies and to effectively participate in industrial design project management
7)	Ability to have professional and ethical sense of responsibility
8)	To work independently, to take responsiblity and to develop designerly sensitivities towards global problems

Learning Activity and Teaching Methods

Lesson
Reading
Homework
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Presentation
Peer Review

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Midterms	1	1	1
Final	1	1	1
Total Workload			44